A global force for change.
What’s the Heart? Science?
We have a lot of respect for consumers.
They each navigate the world in their own way. They’re smart, they’re constantly evolving, and we help brands evolve in time with them.
We dig deep into data for insights.
We help brands build individual relationships at scale using sophisticated data platforms that reach high value consumers with the right message at the right time.
At the helm.
Hearts & Science was founded with a special focus on data analytics and a foundation of heart. Here are the masterminds behind our success.
Erin Matts is a veteran of the media and advertising industry with extensive experience in digital innovation and leadership. Previous to becoming CEO at Hearts & Science, she served as the North America CEO of Annalect, Chief Digital Marketing Officer at Glam Media, and Global Director of Digital Connections at Anheuser-Busch InBev. She has also led the U.S. digital media practice for OMD, playing a major role in helping the agency to be recognized by Ad Age as Agency of the Year in 2008 and 2009.
In 2015, Erin was named to ‘Ad Age’s Women to Watch’ list among 20 women breaking new ground in marketing and media, and listed among AdWeek’s 2016 Young Influentials list of game changers under 40. For almost 20 years, Erin has been making waves in the worlds of media, marketing, technology and entertainment.
As Chief Audience Officer at Hearts & Science, Renee works with teams to build better experiences for consumers and advertisers alike. By weaving consumer stories together from behavioral data, she marries the left and right brain to build more comprehensive solutions for brands.
She brings a deep expertise in consumer behavior to the global leadership team with an advanced degree in Behavioral Psychology and 20 years of experience ranging from neuroscience laboratories to global marketing agencies. Studying the factors that influence consumer thinking in combination with granular behavioral data has been a researcher’s dream for Renee—almost as good as escaping for a good 6 mile run to get new ideas pumping.
Tara is weaving talent and collaboration between departments at Hearts & Science to make the impossible, possible. With her uncanny ability to nurture great ideas, she is currently building a team to reimagine the agency model and enhance the client experience. Her end goal is to drive business growth and strengthen the agency’s reputation, and she’s well on her way.
Previously serving as the Managing Director of Marketing & Business Development at OMD Worldwide and CMO of Deutsch in New York, Tara has mastered both the creative and media sides of marketing. She is a champion of diversity having served as a member of the Steering Committee of ADCOLOR, and is a devoted mother of two beautiful children.
A trailblazer at her core, Megan is pushing the industry forward to make the way digital is bought more customer-centric and entirely data-driven. She aims to empower her team with better technology and KPIs across programmatic and television in order to deliver best-in-class service for clients. Her deep knowledge of the ad tech space remains a valuable source for innovation at Hearts & Science.
When programmatic and real-time bidding were invented, Megan was there at Right Media. She has over 12 years of experience directly in data-driven media execution across agencies and is named under AdAge’s 40 Under 40 and DMA’s Marketing Edge 2011 Rising Star. Fluid in her strategy and life, Megan is also a scuba diver and teaching her daughter to love water too.
Crunching numbers and deciphering analytics, Jeff lives and breathes where finance meets creativity. He loves perfecting his craft in an evolving environment like advertising and media, and is always analyzing spreadsheets to provide additional value for clients. He wears many hats and gives equal attention to Hearts & Science, its employees and its clients.
Jeff has a firm grounding in finance starting his career at a large accounting firm before making his foray into the media industry as a Finance Director at Ogilvy and later at OMD. A man of many talents, he also spent six years in the Louisiana Army National Guard and earned his MBA from Columbia University.
Closer to home.
Treuhaft President, United States
Zak makes it his mission to understand and impact the evolution of ad formats, consumer reach and attention. He and his team use these shifts to build the most effective campaigns for clients. His rallying cry is to push beyond muscle memory and understand that fresh perspectives will deliver on the Hearts & Science vision for clients.
Zak has spent years leading prestigious marketing agencies and has experience marrying creative, media, and acquisition. An MBA graduate from Wharton, he’s always looking for the best way to make positive impact and his sweet undercover karaoke skills are certainly helping his case.
Pardo President, United States
As President of the AT&T account at Hearts & Science, Ralph Pardo’s massive whiteboard is always full of big, creative ideas for innovative solutions to industry media challenges. He jumps in with a determination to win for clients like AT&T and is always on the lookout to bring disparate disciplines together for increased efficiency.
He has over 15 years of experience leading talented teams and orchestrating campaigns for famous brands like Unilever and Sprint. Also the recipient of Adweek’s 2018 Media All-Star award and a self-declared champion of data automation, Ralph is a man of balance who loves cookies, but will only bike to get them.
Deep in the entertainment category, Jenn works with Warner Bros. to decipher how data and consumer signals can be used for better marketing decisions. Beyond strategy, Jenn is known for team building and operational innovations that deliver critical thinking at all levels of the organization. She’s extraordinarily competitive and loves to get under the hood and help films open to number one at the box office.
Jenn has worked on 9 of the 10 highest grossing opening weekend box office films of all time. Having spent 18 years as part of the OMG family, most recently as Executive Vice President at OMDentertainment, she’s a team player and believes that people are the most valuable investment. She loves getting to see movies before they come out in theaters and gets a kick out of listening to live music! She’s been to 32 Foo Fighters shows across the country and shows no signs of slowing.
Cullen President of Integrated Investment
Whether it’s making a mean guacamole or streamlining digital and programmatic, Sharon always strives for excellence. She is excited to inspire teams at Hearts & Science to put data at the forefront of their investment decisions and knows that this approach will help build trust with clients.
Sharon has been a key part of the Omnicom Media Group family for the last 25 years. She was named Media Buyer of the Year by TVWeek in 2018 and has maintained a curious attitude towards continuously learning in the midst of an evolving industry. But it’s not just accolades and experience that Sharon has been collecting along her career—she also has a diverse set of Brady Bunch paraphernalia. Ask her about it!