A global force for change.
What’s the Heart? Science?
We have a lot of respect for consumers.
They don’t want to be interrupted. We dig deep to understand their motivations, passion, and culture to deliver value at their touchpoints of attention.
We respond to data signals.
The creative use of innovative technology guides us. We work to uncover the most valuable consumer and behavioural data signals to drive connections at scale.
At the helm.
Hearts & Science was founded with a special focus on data analytics and a foundation of heart. Here are the masterminds behind our success.
Pardo Chief Executive Officer
As CEO of disruptor media shop Hearts & Science, Ralph brings a wealth of experience building innovative, award-winning media strategies for some of the world's most beloved brands. A charismatic leader and futurist, Ralph is leading the way creating ambidextrous capabilities, culture mining for insight and building a diverse talent team that delivers divergent thinking. He believes the old marketing playbooks are broken and marketers need to continuously adjust media approaches, adopting a similar philosophically to software updates in the tech world. He is comfortable in a world of big business and entrepreneurship and was named one of Adweek’s Media All-Stars, and his team has won numerous top awards for digital creativity. A child of the Puerto Rican diaspora Ralph was born and raised New York City, and is passionate about creating pathways for the next generation of diverse leaders, he can often be found mentoring young minority entrepreneurs and start up’s in the media space.
Wamble Chief Financial Officer
Crunching numbers and deciphering analytics, Jeff lives and breathes where finance meets creativity. He loves perfecting his craft in an evolving environment like advertising and media and is always analyzing spreadsheets to provide additional value for clients. He wears many hats and gives equal attention to Hearts & Science, its employees and its clients.
Jeff has a firm grounding in finance, starting his career as a senior accountant at the Arthur Andersen accounting firm (now Accenture) before becoming the director of finance at Stillking Films Group. He later made his full foray into the media industry as a finance director at Ogilvy and later at OMD.
Jeff’s diverse work background has enabled him to successfully adapt to different personalities across the agency while still providing support as a business partner. A man of many talents, he also spent six years in the Louisiana Army National Guard and earned his MBA from Columbia University.
Siddall Chief Strategy Officer
Alex helps clients keep the emotional connection with consumers strong, even in an ever-growing transactional world. He believes there is true differentiation in how Heart & Science shows up for clients and is at the frontlines of defining strategic products to keep them there. From shaping the value proposition, to winning pitches and expanding the client portfolio, Alex is an invaluable asset on the Hearts & Science team.
With over 15 years of senior leadership experience, Alex directed projects at agencies like Initiative and We are Mobile Ltd to simplify stories, narrow focus, and translate campaigns across touchpoints. This work gave him a deep understanding of the importance of translating insights into actionable media behaviors and his contributions were instrumental to winning Adweek Agency of the Year in 2019.
If he’s not cooking up the next creative strategy for a client, he can be caught compulsively checking the latest property listings or brushing up on his semi-professional soccer skills.
Basile Chief of Staff
People are the engine of Hearts & Science and Dana is at the center of creating the programs, protocols, and processes to keep things humming. She loves to refine processes and thrives in environments where she can coordinate any hint of chaos into new working models for better client and team efficiency.
Dana has a deep understanding of staffing across its lifecycle from her extensive experience working with both teams and clients. From her time as Client Success Director at Kenshoo for clients like AT&T and Hilton, to Executive Director of Client Operations at Hearts & Science, Dana transformed their ecosystems at the intersection of vision and output.
She has deep expertise in employee turnover and its correlation to emotional intelligence from her MBA thesis published with honors. Now she’s ready to build on that experience to enhance the Hearts narrative alongside its CEO. She is intentional about elevating every voice, and that shines even brighter on karaoke night when choosing the perfect song.
Cullen President of Integrated Investment
Whether it’s making a mean guacamole or streamlining digital and programmatic, Sharon always strives for excellence. She is excited to inspire teams at Hearts & Science to put data at the forefront of their investment decisions and knows that this approach will help build trust with clients.
Sharon has been a key part of the Omnicom Media Group family for the last 25 years. From her early stage career in research and sales for A&E and BBDO to the east coast regional director at OMD, Sharon is ready to help others pivot along with an ever-changing media landscape. She was named Media Buyer of the Year by TVWeek in 2018 and has maintained a curious attitude toward continuously learning in the midst of an evolving industry.
But it’s not just accolades and experience that Sharon has been collecting along her career—she also has a diverse set of Brady Bunch paraphernalia. Ask her about it!
Popov Managing Executive Director
Evgeny is passionate about stepping into the unknown and supporting self-discovery in himself and others. Every day he comes to work fueled with a love of people and data, ready to solve marketing problems from a holistic perspective. He is currently working to develop scalable end-to-end technology, analytics, and marketing science capabilities to enable data-driven intelligence initiatives through a customer-centric lens of reciprocity and empathy.
Evgeny has more than twenty years of media advertising, programmatic, and advertising technology experience. He has had exposure to both the buy and sell sides in his senior positions at large data publishers like News Corp and Ninemsn. His career has spanned locations across APAC, EMEA and LATAM, and gives him a global perspective in his work.
If he’s not hitting the slopes on his skis, Evgeny is likely playing chess against himself, or building out his next top 50 books for the coming year. Have any good recommendations?
Casser Executive Director, Head of New Business and Marketing
Inventive at heart, Ilana is always looking to identify new ways to elevate growth at Hearts & Science. She caught the bug for new business early in her career, learning quickly that the hustle, the tension and the thrill of the win is where she wanted to make her mark. Now she is working to bring business development and marketing closer together for greater market impact.
With a breadth of almost 20 years of experience across marketing agencies, Ilana has a clear perspective of the unique advantage Hearts & Science holds in the market. She served as Head of Growth at Initiative and SVP of Integrated Media at 360i. Her work was instrumental in guiding these teams to several engagement and media plan awards with some of the most notable successes to each of those agencies, too.
Her experience as a mother has resulted in a keen perception and ability to juggle competing tasks and never lose her cool. She won “Working Mother of the Year” in 2018 and is not afraid to (out)shine in her 11-year old daughter’s TikTok videos and challenges.
Closer to home.
Rodis President, United States
Deep in the entertainment category, Jenn works with Warner Bros. to decipher how data and consumer signals can be used for better marketing decisions. Beyond strategy, Jenn is known for team building and operational innovations that deliver critical thinking at all levels of the organization. She’s extraordinarily competitive and loves to get under the hood and help films open to number one at the box office.
Jenn has worked on 9 of the 10 highest-grossing opening weekend box office films of all time. Having spent 18 years as part of the OMG family, most recently as executive vice president at OMD Entertainment, she’s a team player and believes that people are the most valuable investment. Her strong entertainment edge comes from working with brands like Disney and Universal from her time as senior vice president at 4D and associate media director at DDB Entertainment.
Jenn loves getting to see movies before they come out in theaters and gets a kick out of listening to live music! She’s been to 32 Foo Fighters shows across the country and shows no signs of slowing down.
Jahn Executive Director, Marketing & Employee Engagement
Jason is the mastermind behind making the people and platform at Hearts & Science shine in branding, thought leadership and industry relations. He joined Hearts & Science with the challenge of building the marketing practice from the ground up, and his vision for the agency’s brand identity now guides its mission for over 1,800 employees worldwide. Making it a priority to celebrate the team’s work, he has spearheaded and won 100+ agency nominations and awards.
Jason has extensive experience managing marketing teams, honing his deep listening skills, empathy and contagious enthusiasm. From Marketing Director at ShareThis to Head of Agency & Partnership Marketing at AOL, he knows firsthand the value of a well-defined brand and how to make the impossible happen. His work at AOL helped drive $100M+ in revenue, and he has been integral to expanding Hearts & Science to 31 offices in 19 countries around the world.
Whether it’s optimizing a complicated campaign or the maximum number of travel points, Jason has a passion for finding the competitive edge. He also recently discovered a passion for fostering rescue dogs—ask him about his latest foster!
Belonging at Hearts
We’re deeply committed to breaking down systemic bias and building a more inclusive world. Our action plan addresses a broad range of workplace inequalities with an urgent focus on advancing opportunities for Black, Indigenous and People of Color (BIPOC).
Our DE&I next steps
Develop a DE&I Best Practices guide for employees
Expand pro bono client work to more equality and social justice organizations
Expand Internship & Mentorship programs to more BIPOC candidates globally