A global force for change.
What’s the Heart? Science?
We have a lot of respect for consumers.
They each navigate the world in their own way. They’re smart, they’re constantly evolving, and we help brands evolve in time with them.
We dig deep into data for insights.
We help brands build individual relationships at scale using sophisticated data platforms that reach high value consumers with the right message at the right time.
At the helm.
Hearts & Science was founded with a special focus on data analytics and a foundation of heart. Here are the masterminds behind our success.
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Ralph
Pardo Chief Executive OfficerAs CEO of Hearts & Science, Ralph brings over 15 years of experience leading talented teams and orchestrating award-winning campaigns for some of the world's most beloved brands. A charismatic leader, champion and coach, Ralph has been at Hearts & Science since its early inception, initially heading up an Omnicom cross-agency team dedicated to AT&T after successfully leading the pitch for the business. He was named one of Adweek’s Media All-Stars in 2018 and his team has won numerous top awards for digital creativity. Since stepping into the U.S. CEO role in September 2020, he’s continued to focus on nurturing and motivating talent, elevating media standards, and bringing unparalleled data solutions to market.
Prior to joining Hearts, Ralph was President at OMD East, where he focused on Unilever and was awarded Adweek’s Global Media Agency of the Year. He spent his early career at Mindshare, where he managed the Sprint account. When he’s not working, Ralph can be found in his native Brooklyn, cycling or hanging with his wife and twin boys.
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Jeff
Wamble Chief Financial OfficerCrunching numbers and deciphering analytics, Jeff lives and breathes where finance meets creativity. He loves perfecting his craft in an evolving environment like advertising and media and is always analyzing spreadsheets to provide additional value for clients. He wears many hats and gives equal attention to Hearts & Science, its employees and its clients.
Jeff has a firm grounding in finance, starting his career as a senior accountant at the Arthur Andersen accounting firm (now Accenture) before becoming the director of finance at Stillking Films Group. He later made his full foray into the media industry as a finance director at Ogilvy and later at OMD.
Jeff’s diverse work background has enabled him to successfully adapt to different personalities across the agency while still providing support as a business partner. A man of many talents, he also spent six years in the Louisiana Army National Guard and earned his MBA from Columbia University.
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Sharon
Cullen President of Integrated InvestmentWhether it’s making a mean guacamole or streamlining digital and programmatic, Sharon always strives for excellence. She is excited to inspire teams at Hearts & Science to put data at the forefront of their investment decisions and knows that this approach will help build trust with clients.
Sharon has been a key part of the Omnicom Media Group family for the last 25 years. From her early stage career in research and sales for A&E and BBDO to the east coast regional director at OMD, Sharon is ready to help others pivot along with an ever-changing media landscape. She was named Media Buyer of the Year by TVWeek in 2018 and has maintained a curious attitude toward continuously learning in the midst of an evolving industry.
But it’s not just accolades and experience that Sharon has been collecting along her career—she also has a diverse set of Brady Bunch paraphernalia. Ask her about it!
Closer to home.
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Jennifer
Rodis President, United StatesDeep in the entertainment category, Jenn works with Warner Bros. to decipher how data and consumer signals can be used for better marketing decisions. Beyond strategy, Jenn is known for team building and operational innovations that deliver critical thinking at all levels of the organization. She’s extraordinarily competitive and loves to get under the hood and help films open to number one at the box office.
Jenn has worked on 9 of the 10 highest-grossing opening weekend box office films of all time. Having spent 18 years as part of the OMG family, most recently as executive vice president at OMD Entertainment, she’s a team player and believes that people are the most valuable investment. Her strong entertainment edge comes from working with brands like Disney and Universal from her time as senior vice president at 4D and associate media director at DDB Entertainment.
Jenn loves getting to see movies before they come out in theaters and gets a kick out of listening to live music! She’s been to 32 Foo Fighters shows across the country and shows no signs of slowing down.
