A global force for change.
What’s the Heart? Science?
We have a lot of respect for consumers.
They each navigate the world in their own way. They’re smart, they’re constantly evolving, and we help brands evolve in time with them.
We dig deep into data for insights.
We help brands build individual relationships at scale using sophisticated data platforms that reach high value consumers with the right message at the right time.
At the helm.
Hearts & Science was founded with a special focus on data analytics and a foundation of heart. Here are the masterminds behind our success.
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Erin
Matts Chief Executive OfficerErin Matts is a veteran of the media and advertising industry with extensive experience in digital innovation and leadership. Previous to becoming CEO at Hearts & Science, she served as the North America CEO of Annalect, chief digital marketing officer at Glam Media, and global director of Digital Connections at Anheuser-Busch InBev. She has also led the U.S. digital media practice for OMD, playing a major role in helping the agency to be recognized by Ad Age as Agency of the Year in 2008 and 2009.
In 2015, Erin was named to ‘Ad Age’s Women to Watch’ list among 20 women breaking new ground in marketing and media, and listed among AdWeek’s 2016 Young Influentials list of game changers under 40. For almost 20 years, Erin has been making waves in the worlds of media, marketing, technology and entertainment.
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Renee
Cassard Chief Audience OfficerAs chief audience officer at Hearts & Science, Renee works with teams to build better experiences for consumers and advertisers alike. By weaving consumer stories together from behavioral data, she marries the left and right brain to build more comprehensive solutions for brands.
Renee brings deep expertise in consumer behavior to the global leadership team, with an advanced degree in behavioral psychology from Columbia University and 20 years of experience, ranging from neuroscience laboratories to global marketing agencies.
Prior to joining the Hearts & Science executive team, Renee spent eight years as part of a leadership team at PHD, where she was accountable for pitching, winning and retaining the agency’s largest vertical clients. Studying the factors that influence consumer thinking in combination with granular behavioral data has been a researcher’s dream for Renee—almost as good as escaping for a good 6-mile run to get new ideas pumping.
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Megan
Pagliuca Chief Media & Data OfficerA trailblazer at her core, Megan is pushing the industry forward to make the way advertising is bought more customer-centric and data-driven. She leverages powerful data layers and audience profiles to evolve traditional ad inventory into a programmatic-first approach for more effective campaigns. Her deep knowledge of the ad-tech industry creates space for innovation at Hearts & Science and, ultimately, for clients.
When programmatic and real-time bidding were invented, Megan was there at Right Media. Her time running the digital media team at Merkle strengthened Megan’s unparalleled ability to connect CRM data to ad tech and build infrastructures that enable marketing personalization. With over 12 years of experience in data-driven media campaigns across agencies, she is now uniquely positioned to transform linear ad buying into its next stage of programmatic growth.
Megan is recognized for her innovative breakthroughs in Ad Age’s 40 Under 40 and DMA’s Marketing Edge 2011 Rising Star. Fluid in both her strategy and life, Megan is also a scuba diver and is teaching her daughter to love the water too.
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Jeff
Wamble Chief Financial OfficerCrunching numbers and deciphering analytics, Jeff lives and breathes where finance meets creativity. He loves perfecting his craft in an evolving environment like advertising and media and is always analyzing spreadsheets to provide additional value for clients. He wears many hats and gives equal attention to Hearts & Science, its employees and its clients.
Jeff has a firm grounding in finance, starting his career as a senior accountant at the Arthur Andersen accounting firm (now Accenture) before becoming the director of finance at Stillking Films Group. He later made his full foray into the media industry as a finance director at Ogilvy and later at OMD.
Jeff’s diverse work background has enabled him to successfully adapt to different personalities across the agency while still providing support as a business partner. A man of many talents, he also spent six years in the Louisiana Army National Guard and earned his MBA from Columbia University.
Closer to home.
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Zak
Treuhaft President, United StatesZak makes it his mission to understand and impact the evolution of ad formats, consumer reach and attention. He and his team use these shifts to build the most effective campaigns for clients. His rallying cry is to push beyond muscle memory and understand that fresh perspectives will deliver on the Hearts & Science vision for clients.
Zak has spent years leading prestigious marketing agencies and has experience marrying creative, media and acquisition. As managing director at VML in New York City, he doubled the size of the agency in about three years. Later, as chief digital officer at Grey Group, he orchestrated campaigns across 96 countries. At Hearts & Science, his work continued as he has directed a team of 200 to receive over 40 industry accolades, including Cannes Lions Titanium in 2018.
An MBA graduate from Wharton, Zak is always looking for the best way to make a positive impact, and his sweet undercover karaoke skills are certainly helping his case.
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Ralph
Pardo President, United StatesAs president of the AT&T account at Hearts & Science, Ralph’s massive whiteboard is always full of big, creative ideas for innovative solutions to the industry’s media challenges. He jumps in with a determination to win for clients like AT&T and is always on the lookout to bring disparate disciplines together for increased efficiency.
Ralph has over 15 years of experience leading talented teams and orchestrating campaigns. From his time as group director at Mindshare, where he managed Sprint, to president of OMD East, where he worked with Unilever, Ralph has led many famous brands to success. A clear winner for Hearts & Science, his successful pitch to AT&T in 2016 was the start of something great.
Also the recipient of Adweek’s 2018 Media All-Star award and a self-declared champion of data automation, Ralph is a man of balance who loves cookies but will only bike to get them.
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Jennifer
Rodis President, United StatesDeep in the entertainment category, Jenn works with Warner Bros. to decipher how data and consumer signals can be used for better marketing decisions. Beyond strategy, Jenn is known for team building and operational innovations that deliver critical thinking at all levels of the organization. She’s extraordinarily competitive and loves to get under the hood and help films open to number one at the box office.
Jenn has worked on 9 of the 10 highest-grossing opening weekend box office films of all time. Having spent 18 years as part of the OMG family, most recently as executive vice president at OMD Entertainment, she’s a team player and believes that people are the most valuable investment. Her strong entertainment edge comes from working with brands like Disney and Universal from her time as senior vice president at 4D and associate media director at DDB Entertainment.
Jenn loves getting to see movies before they come out in theaters and gets a kick out of listening to live music! She’s been to 32 Foo Fighters shows across the country and shows no signs of slowing down.
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Sharon
Cullen President of Integrated InvestmentWhether it’s making a mean guacamole or streamlining digital and programmatic, Sharon always strives for excellence. She is excited to inspire teams at Hearts & Science to put data at the forefront of their investment decisions and knows that this approach will help build trust with clients.
Sharon has been a key part of the Omnicom Media Group family for the last 25 years. From her early stage career in research and sales for A&E and BBDO to the east coast regional director at OMD, Sharon is ready to help others pivot along with an ever-changing media landscape. She was named Media Buyer of the Year by TVWeek in 2018 and has maintained a curious attitude toward continuously learning in the midst of an evolving industry.
But it’s not just accolades and experience that Sharon has been collecting along her career—she also has a diverse set of Brady Bunch paraphernalia. Ask her about it!
