A global force for change.
What’s the Heart? Science?
We have a lot of respect for consumers.
They don’t want to be interrupted. We dig deep to understand their motivations, passion, and culture to deliver value at their touchpoints of attention.
We respond to data signals.
The creative use of innovative technology guides us. We work to uncover the most valuable consumer and behavioural data signals to drive connections at scale.
At the helm.
Hearts & Science was founded with a special focus on data analytics and a foundation of heart. Here are the masterminds behind our success.
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Stanger Chief Executive OfficerAt the intersection of customer, culture, and content, Chris brings the wealth of OMG capabilities into a cohesive playbook for clients at Hearts & Science. He excels at connecting diverse pieces of information and naturally threads them into clear solutions and strategic narratives. Often, these insights begin by encouraging diverse viewpoints within his team to challenge the status quo, expand their skills, and identify unexpected areas of growth for clients.
With nearly 20 years of agency experience across categories like tech, telco, B2B, travel, and CPG, Chris architects integrated teams to deliver customer-centric solutions that maximize business outcomes and ROI for clients. From awareness and amplification strategies to integrated acquisition solutions, Chris knows how to build blueprints for brands to compete on the world stage.
Chris resides in Dallas with his wife and twin daughters (#twinning), where his meditative riffs often reverberate through the house as he unwinds on his guitars.
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McKnight Chief Financial OfficerSam McKnight sees Finance as the connection point within Hearts & Science, aligning client business leads and department heads to support growth. Known for his empathetic leadership, Sam thrives on understanding diverse perspectives to drive sound financial decisions that deliver results.
With nearly 20 years at OMG, Sam’s journey from Financial Analyst at OMG to CFO at Hearts & Science reflects his deep expertise in client and P&L management. Over his career, he’s received over seven promotions, managed major client finance roles, and led the seamless financial integration of Resolution Media into Hearts & Science.
Sam is passionate about mentoring the next wave of finance leaders, inspired by the supportive mentorship he received throughout his career. Outside work, he enjoys watching his kids compete in sports and perform on stage, trying new recipes for his family and enjoys improving his skills on the golf course.
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Dias Chief Media OfficerNadalie is known for her ability to connect the dots when tackling complex industry challenges. As a leader, she lives by the mantra of aligning her words with her actions, believing that effective leadership involves being transparent and setting clear expectations. Nadalie is deeply committed to mentoring others and supporting their career growth.
With over 15 years of experience on both the brand and agency sides, Nadalie has built a noteworthy skill set. At 360i, she led programmatic teams and formed performance solutions for Spotify. With Hearts & Science, she drove media investment strategies for Warner Media’s portfolio. As Chief Strategy Officer at m/Six, she helped grow several high-end luxury brands. In 2019, Nadalie was recognized as Rising Star of the Year by Adweek’s Media All-Stars, a testament to her leadership and impact in the industry.
Growing up, Nadalie aspired to be a doctor. If her younger self could see her now, navigating a successful career in advertising, she’d be amazed. Outside of work, she enjoys fine Scotch, baking, and traveling, with over 30 countries under her belt. A proud Leo, she brings a natural magnetism to everything she does. For Nadalie, the highlight of her professional career is about connection: the teams she’s built alongside colleagues who’ve inspired her greatest triumphs.
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Thomson Chief Investment OfficerGeorgina’s future-focused perspective helps her develop investment and activation strategies that keep brands one step ahead. She brings a dynamic track record to Hearts and Science, having helped lead transformative work for brands like L’Oréal, PepsiCo, McDonald’s, Apple, Canva, and more. She’s driven innovation across disciplines, launched industry firsts (including the first-ever programmatic linear TV buy), and recently helped bring home a Cannes Lion for L’Oréal’s debut Super Bowl spot. Collaboration is core to her approach and she always seeks to foster meaningful connections with audiences, clients, and her team.
At Hearts, she’s focused on shaping the future of investment, particularly in navigating the evolving video landscape and cross-channel complexities. Georgina is also a strategic partner through and through, known for uniting curious minds around the table and turning collective energy into standout solutions.
Originally from Brisbane, Australia, Georgina now calls NYC home. She enjoys bringing people together and creating connections, both at work and amongst friends. Outside of work, she’s been known to host a mean dinner party, paint by numbers like a pro (a 2020 hobby that’s stuck), and, fun fact – played college tennis.
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Ebert President, EntertainmentAndrea brings a natural curiosity and ability to turn underlying themes into actionable insights for Hearts & Science. She infuses creativity and innovation into campaigns, pushing boundaries and taking calculated risks to achieve exceptional results. Now Andrea is most excited to contribute to the success of our clients at the box office and attract new clients to the agency.
During her 20+ years of agency experience in the entertainment industry, Andrea has launched over 350 titles for Sony Pictures, breaking box office records and winning awards along the way. She finds her passion for movies and television as a child manifested in her past work with Hulu, Mattel, and Activision. Through storytelling, she creates cultural moments that establish emotional connections with audiences.
Andrea thrives on mentoring others and embodies the Hearts & Science value of transparency to build trust in her teams. In 2022 she was recognized as a She Runs It Working Mother of the Year and Adweek Media All-Star. Outside of work, Andrea can be found cheering her three kids on the soccer field from the sidelines.
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Frese Managing Executive Director Agency OperationsBrandon Frese sees Operations as the “ampersand” in Hearts & Science, connecting diverse teams to create seamless client experiences. Known for his inclusive, transparent style, Brandon thrives on working with every department and level, drawing on a lifelong love of collaborating across groups, leveraged to drive meaningful impact and growth across the agency. He’s excited about enhancing employee and client journeys by integrating automation, and AI with innovative service models, freeing teams to focus on strategic work.
With over twelve years experience in account management and operations, his career includes roles at Zenith Media, Experian, Ebiquity, and IAS—each enriching his expertise in client services and media strategy. During his eight years at Hearts & Science, Brandon has built three agency disciplines and onboarded more than 17 clients. Known for his “roll-up-his-sleeves” problem-solving, Brandon’s collaborative approach helps teams build lasting value. His impact has earned him the Ampersand Science Award and the Kathleen Brookbanks Leadership Award.
Outside of work, Brandon is a devoted pitmaster, perfecting ribs and experimenting with spice blends on his smoker. Raised in Lancaster County, he now enjoys the energy of New York City and brings the same passion that he does for refining recipes, to his workflows at Hearts.
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Leung Managing Executive Director, Head of ActivationCurious by nature, Catherine is always thinking of new initiatives to improve how Hearts & Science services its clients in the digital world. Her big-picture perspective and deep technical knowledge are the foundation of every solution and help her to balance data and emotion throughout the consumer journey. Most recently, she brought her unique expertise to key accounts by uncovering new paths to growth in opportunity-ripe areas, such as commerce and experience design.
Catherine has over a decade of experience building future-proofed connections between consumers and global brands and knows what it takes to unlock client growth. In her previous role as SVP at Zenith, she oversaw digital investment and activation for Verizon. There, she delivered over $20M in savings and media value through strategic marketplace negotiations and joint business plan developments with key partners. During her time on Microsoft at Carat, Catherine also drove a number of key initiatives and product launches across both consumer and commercial categories. Most notably, she led the digital marketing efforts for the launch of Surface products across six markets globally.
Catherine loves to get deep into the weeds of data to uncover insights and accelerate digital transformation for clients. Her strategic vision has led to award-winning work, earning her an Effie, Cannes Creative Data Lions, and a Carat Diamond. Her obsessive digital research skills also serve her well when visiting new cities, where she is the master of finding the best restaurants, hotels, and bars. Just consider her your personal Yelp.
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Roti Head of Experience Strategy & ContentKaila's obsession with language and her deep interest in people combine to help brands connect with audiences on an emotional level. She has carried out hundreds of innovative brand activations in every medium and has received dozens of awards for her work including a Lion, several One Show pencils, Clios, and Telly’s. With her expert guidance, Kaila encourages clients to step out of their comfort zones, creating culturally impactful activations that ensure long-term brand resilience.
As a leader, Kaila fosters an environment of open communication and meaningful connections. She is a natural relationship builder and values the wide variety of perspectives that different backgrounds create. She simplifies complex challenges, empowering her teams to see the impact they are making and stay connected to the larger vision. On a broader scale, Kaila also helps to steer the future of marketing as a representative of the New Media Council for the Producers’ Guild of America.
Outside of work, Kaila is enthusiastic about learning new skillsets and adopting new hobbies. Even the people around her say they often find themselves drawn into her energetic orbit. Kaila is a member of the Amateur Astronomers’ Association and on weekends you can find her at Brooklyn Bridge Park with her telescope.
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Geiger Executive Business DirectorEvery number has a story to tell, and MaryAnne digs deep into data beyond typical performance metrics to evaluate media performance for clients. She provides a tactical lens to developing strategy and applying it to consumer behavior and is excited to bring that experience to the AT&T account as the first woman to lead the team at Hearts & Science.
MaryAnne has been leading investments over the last 17+ years for brands across a wide variety of key categories, including Hulu, Nationwide Insurance, Toyota, Old Navy, Darden, and more. Prior to Hearts & Science, she worked at Universal McCann as the SVP group partner of integrated investment, where she was responsible for managing all channels and successfully launching American Express’ first-ever people-based marketing activations.
With a strong passion for embracing the challenge of change, MaryAnne learns from every failure and win to collaborate toward the best output for the next time. Which is why, after recent karaoke videos, she is deciding her spotlight isn’t on the stage. Instead, she embraces her animal whispering instincts, inspiring deep love from all furry creatures, like her mini dachshund.
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Jafri Head of AnalyticsShamsa is a visionary leader who brings together the best of analytics, AI, and creativity to solve complex marketing challenges. Her mission is to drive innovation that delivers measurable business impact while empowering her teams to think boldly and take calculated risks. She has a knack for finding the “aha” moment in data, turning insights into personalized, impactful consumer-centric moments within channels and across channels.
As a proud daughter of immigrant parents, Shamsa has spent the last three decades breaking barriers and creating opportunities for diverse voices in the marketing industry. She has led impactful work for global brands, blending client-side insights with an entrepreneurial mindset. Along the way, she’s shared her expertise at events like CES, ANA, and Money 20/20 and earned recognition on Ad Age’s 40 Under 40 list. Her leadership helps redefine what’s possible in analytics and continues to inspire innovation across the industry.
Outside of work, Shamsa channels her creativity into restoring underserved communities —breathing new life into neighborhoods one home at a time. She draws daily inspiration as a mother of three daughters, leading with strength, compassion, and resilience. Whether mentoring young professionals, hosting community events, or crafting forward-thinking strategies, Shamsa’s passion for connection and impact is at the heart of everything she does.
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Amster Head of Experience PlanningLauren’s expertise in planning means she never leaves things to chance. She sees planning as a core discipline and works across teams to bring it to every corner of Hearts & Science. While Lauren is a strategist to her core, she takes a page from improv’s book by embracing the “yes, and” mentality and creating open dialogue within her teams.
With more than 17 years of experience, Lauren has worked in Planning and Account Leadership for Reebok, Audi, Budweiser, and other global brands. Her contributions across industries have not gone unnoticed. In 2019, she was named one of B&C’s Top Planners and Strategists, which has remained a source of pride and a career milestone. From successful Super Bowl campaigns to working with multi-million dollar brands, Lauren is a powerhouse and true industry leader.
Lauren’s love for planning extends into her personal life where she strives for continuous improvement and optimization. For those who know her, it isn’t surprising to see Lauren using weighted rankers to select hotels for her next vacation. Lately Lauren and her kids have been working on Magic Puzzles which come with a twist for those who finish them.
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Jahn SVP, Strategic InitiativesJason has an innate ability to reverse-engineer complex processes and refine them into meaningful, scalable growth. He is a master builder, connecting people and clients to maximize retention and satisfaction at every level of an organization. Every initiative he leads is inspired by data, powered by purpose, and built to deliver impact — fast.
Over the last 9+ years at Hearts & Science, Jason has made his mark as a high-impact marketing and operations leader, building an agency brand from scratch and winning over 125+ agency nominations and awards. He has always led with deep empathy, contagious enthusiasm, and sharp negotiation skills. Now, as SVP of Strategic Initiatives at Omnicom Media Group North America, he’s bringing those strengths to the core of the business and the people who power it. As both an orchestrator and hands-on operator, Jason elevates client and employee experiences across all OMG agencies, shaping how they work, lead, and grow.
At his core, Jason is a listener, a trust-builder, and a mentor — always putting people first and letting the results follow. Outside of work, you’ll find him on the hiking trails, chasing fresh air and new perspectives — just ask him about his latest adventure.
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Friedman Senior Director, Human ResourcesAt Hearts & Science, Jeff is all about creating a workplace where talent isn’t just managed—but truly nurtured and empowered to grow. He's passionate about making connections that help people thrive. His consultative approach to problem solving and executing solutions bolsters dynamic people initiatives. Jeff is able to harness the collective energy by engaging diverse teams across all levels of the agency to achieve common goals.
With over 30 years in HR, including time at Citibank, L’Oreal, Ogilvy, Unilever, and IPG, Jeff leverages this experience to bring HR best practices forward to solve big challenges. He holds a Master’s in Organizational Psychology from Columbia University, giving him a unique perspective on developing a successful organization. Whether working with global teams or leading talent development strategies, he’s dedicated to paving the way for people to shine.
Outside of work, you’ll usually find Jeff chasing the sun, whether that’s visiting his family in Florida or on a trip to Latin America. Fluent in Spanish and proficient in Portuguese, he loves exploring new places and cultures. At home, he’s joined by his beloved Manchester Terrier, Laraine. Jeff has a gift for recognizing people’s unique talents, inspiring them to unlock their full potential—something that’s always been at the heart of what he does.