A global force for change.
What’s the Heart? Science?
We are guided by human behaviour, media & context.
Every consumer navigates the world in their own way. They’re smart, they’re constantly evolving, and we help brands evolve with them.
We dig deep into data for insights.
We help brands build individual relationships at scale using sophisticated data platforms that reach high value consumers with the right message at the right time.
Close to home.
Hearts & Science was founded with a special focus on data analytics and a foundation of heart. Here are the local masterminds behind our success.
O’Reilly Managing Director
Whether it’s a unique talent for identifying artist voices on the radio, or the perfect customer for a campaign, Garrett has a deep understanding of people from all walks of life. As Managing Director, he has been leading the day-to-day operations with the UK Hearts & Science team since day one. He sets a high standard for the work his team delivers and supports them in their journey towards the unexpected and brilliant.
Previously having served as Managing Partner at M2M and Communications Planning Director at OMD, Garrett is no stranger to agency life. He holds the internationally renowned MIPA accreditation—the highest level of professional endorsement for Media in the UK, and his skills don’t stop there. He’s also a bit of a quiz geek and has a steady stream of fun facts ready to share.
Carr Chief Strategy Officer
Simon is the mastermind behind breaking down complicated client problems into simple, clear and jargon free strategies that stay relevant as consumer behaviour evolves. Armed with his trusty sharpie and sketchbook, Simon forges ahead with new ideas while recognising the value of the past.
He has worked across marketing agencies like M2M, Vizeum and Starcom for clients like Twentieth Century Fox, Paddy Power, Converse and Sky. His work at M2M won Mediaweek Gold three years in a row and he was shortlisted at Cannes too. Impressive in many ways, Simon can also do one finger pull ups and beat match records like a pro on a pair of Technics 1210s. No big deal.
Dubock Head of InvestmentWarren is the unsung hero of consistently achieving media buying targets that transform client businesses and increase their profitability. It’s not enough to follow the traditional awareness model; Warren ensures clients get real value for their money with proven premium content at the centre of their media solutions.
Well versed in managing budgets, Warren has spent 20 years across global agencies like Carat and Omnicom Media Group making strategic investments and delivering cost effective solutions. Whether it’s renovating spreadsheets at work or household projects at home, Warren is always in a state of improving things around him.
Matthews Head of Client ExperienceAmy is the key to unlocking the best client relationships at Hearts & Science. An extremely perceptive leader, she is committed to evolving the client experience with data and technology as it sways and shapes the media landscape. She is no stranger to challenging media thinking and is often pioneering new ways to achieve better creativity and results for clients.
She has over 15 years of experience in the media industry working on both the media planning side and account side as Business Director at Rocket and Account Director at Arena. Having led a number of award-winning campaigns, most recently across UKTV, Amy has won categories in data and creativity—areas where she continues to excel by playing trivial pursuit and tap dancing in her spare time.
Salawu Head of Digital Activation and Digital Futures Lead
Lewis would be classed as a programmatic early adopter; helping brands navigate through the complexities of Programmatic advertising. Prior to joining Hearts, he was working on the OMG central team to build out a number of the UK Agencies activation teams. Sitting with the Incubation and Product teams helped craft OMG UK’s programmatic offerings, now operating within Hearts to push digital advertising boundaries and ensuring best-of-class work for our brands. A recent new string to Lewis' bow is becoming a part of OMGUK's Futures Group where he helps OMG and our clients navigate the ever-changing and exciting new frontiers of technology and innovation.
Wedgbury Head of Digital
Louis Wedgbury is Head of Digital for Hearts & Science UK, responsible for all things digital. A recent transfer from the world of digital pure play, he has brought with him a wealth of experience in all aspects of digital marketing transformation. He was pivotal in Nike Europe’s recent shift to a DTC strategy and has worked with some of the world’s most digitally progressive brands.
Hartley Head of Partnerships
As Head of Partnerships, Mike is responsible for the partnerships team at Hearts and oversees investment of client budgets across channels including publishing, audio and OOH. He has a strong background in investment having worked in media for over 13 years in various commercial and investment roles. His broad view of the landscape means he understands how all parts of marketing fit together. He is a relentless negotiator and value seeker but a softie at heart.
Cunningham Head of AV
Sonia has over 15 years’ experience in the industry and has worked on many clients ranging from O2 and Sony Pictures to the UK Government. For the last 4.5 years she has been running the L’Oréal AV team at Wavemaker which covered L’Oréal Paris, Maybelline New York, Garnier, Lancôme, Essie, Armani and Yves Saint Laurent and bought around 20 TV campaigns a month. Her experience covers TV, Video on Demand, Cinema, Sponsorships, Partnerships and Programmatic Video. She is passionate about harnessing data to our AV planning approach and buying practice and delivering best in class performance for our clients. Her role here is transformation and best practice implementation for the AV Dept.
Short Head of New Business & MarketingWhen it comes to creating a compelling story to win new business or marketing Hearts & Science, Nichola is the person to ask. Her penchant for distilling complex ideas down into simple, digestible presentations allow her to nail client pitches and build meaningful relationships. She is a team player and loves working with the diverse talent at Hearts & Science to build profitable strategies for clients.
Nichola has a vast well of marketing experience across agencies like Ketchum and Omnicom Media Group. Her tenacity and resolve to succeed have pushed her in the past to guide a client to break a world record for the World’s Largest Cake—one of her more unusual projects. Now, when she isn’t working her magic on storytelling, you can find her teaching others to dance or treading the boards in a musical.
Gough Head of People
Anne-Marie is Hearts' fantastic Head of People having joined Team Hearts in 2020. While she's got all the knowledge and experience of a Head of People, she brings much more than that to life at Hearts. She's a big part of our culture and is always getting involved in our cultural initiatives and events. She also is passionate about talent development and is a driving force of our IPA CPD Gold Accreditation. She is also committed to diversity and inclusion in our industry and she represents Hearts on OMGUK's LGBTQ+ Advisory Team.
Harvey Head of Finance
David - more affectionately known as 'Harv' - is Hearts' Head of Finance. He brings the stability and clarity of numbers, but understands the flexibility and perspective that is needed to blaze trails in agency life. Accounts that reconcile are sweet music to his ears as he works to carve out financial leeway for the confidence to innovate.
Jones Strategy Partner
Lysette has 10 years+ marketing and advertising experience working across a breadth of categories. She started out on Burger King, not flipping burgers, but account managing the creative development through to printing of, among other things, translates (those menu boards above the counter if you ever wondered what they were called). She moved into management consultancy for a few years but followed her heart and came back to advertising and media. Since then she has worked on Next, Legal & General Insurance and Investment Management, On the Beach, Victoria Beckham, Not on the High Street, Links of London, Historic Royal Palaces, UGG, Estee Lauder, Clinique, Jo Malone, Bobbi Brown, Amazon Prime Video, Center Parcs and Audible. As well as working at raising two children. At Hearts & Science she is responsible for finding ways for our clients to grow through effective advertising. She is particularly driven by unlocking audience insight which can help a brand achieve both its marketing and business objectives.
Tomlins Client Partner
John has over 12 years' media experience working across a wide range of client categories. He started his career at The Guardian working in their print and digital sales team. He then cut his teeth in the agency world at MEC, working in comms planning on Lloyds Banking Group and GoCompare for almost 3 years. Following that, he moved to Rocket where he looked after the Co-op, Ferrero and UKTV, helped set their Entertainment team named Team Orbit, won a Media Week award for their work on Ferrero, and visited 10 Downing Street for his media contribution to the success of Sport Relief. At Hearts & Science he is responsible for leading great client experience across clients suck as UKTV, Center Parcs and Betsson Group. He has a particular focus on creating better ways of working, motivating internal client teams and implementing standout media campaigns at both a UK and European level.
Coulson Client Partner
After graduating with a degree in French & Spanish from the University of Bristol, Tom started work as a graduate media planner at Zenith. He spent 6 years working at Zenith, progressing through the ranks of the planning department to Planning Director and working on clients such as Associated British Foods, Molson Coors, Aviva, Reckitt Benckiser and activity to sell tickets for the Rugby World Cup 2015 and the London 2017 World Athletics Championships. He moved over to Omnicom Media Group in 2016, initially working on The Co-operative Bank and Group accounts before moving to work on the UKTV account where he helped persuade millions of people to tune into shows like The White Princess on Drama and Murder on the Blackpool Express on Gold. He also spent 18 months running the SWT account before the franchise ended. More recently, he’s been guiding Audible to their most successful year ever; leading an award-winning Thames Water team; launching the Italian bank Fineco in the UK and helping GoCompare return to revenue growth whilst achieving category leading spontaneous awareness on a significantly smaller media budget than the category leader. Tom is a part of the Hearts & Science Leadership Team in the UK.
At the helm.
Pardo Chief Executive Officer
As CEO of disruptor media shop Hearts & Science, Ralph brings a wealth of experience building innovative, award-winning marketing strategy for some of the world’s most successful brands.
A future-focused leader, he has made ambidextrous expertise fundamental to the Hearts offer, fueling a capability set that delivers divergent thinking for clients. Central to his leadership style, he encourages clients and teams to look at the media strategies the same way that the tech world looks at software – a process that must be continually updated. A recent Adweek Media All Star, he moves seamlessly throughout his career between the worlds of big business and entrepreneurship.
Ralph was born and raised in New York City as a child of the Puerto Rican diaspora. He is passionate about creating pathways for the next generation of diverse leaders, and can often be found mentoring young minority entrepreneurs and startups in the media space.
Wamble Chief Financial Officer
Crunching numbers and deciphering analytics, Jeff lives and breathes where finance meets creativity. He loves perfecting his craft in an evolving environment like advertising and media and is always analyzing spreadsheets to provide additional value for clients. He wears many hats and gives equal attention to Hearts & Science, its employees and its clients.
Jeff has a firm grounding in finance, starting his career as a senior accountant at the Arthur Andersen accounting firm (now Accenture) before becoming the director of finance at Stillking Films Group. He later made his full foray into the media industry as a finance director at Ogilvy and later at OMD.
Jeff’s diverse work background has enabled him to successfully adapt to different personalities across the agency while still providing support as a business partner. A man of many talents, he also spent six years in the Louisiana Army National Guard and earned his MBA from Columbia University.
Siddall Chief Strategy Officer
Alex helps clients keep the emotional connection with consumers strong, even in an ever-growing transactional world. He believes there is true differentiation in how Heart & Science shows up for clients and is at the frontlines of defining strategic products to keep them there. From shaping the value proposition, to winning pitches and expanding the client portfolio, Alex is an invaluable asset on the Hearts & Science team.
With over 15 years of senior leadership experience, Alex directed projects at agencies like Initiative and We are Mobile Ltd to simplify stories, narrow focus, and translate campaigns across touchpoints. This work gave him a deep understanding of the importance of translating insights into actionable media behaviors and his contributions were instrumental to winning Adweek Agency of the Year in 2019.
If he’s not cooking up the next creative strategy for a client, he can be caught compulsively checking the latest property listings or brushing up on his semi-professional soccer skills.
Basile Chief of Staff
People are the engine of Hearts & Science and Dana is at the center of creating the programs, protocols, and processes to keep things humming. She loves to refine processes and thrives in environments where she can coordinate any hint of chaos into new working models for better client and team efficiency.
Dana has a deep understanding of staffing across its lifecycle from her extensive experience working with both teams and clients. From her time as Client Success Director at Kenshoo for clients like AT&T and Hilton, to Executive Director of Client Operations at Hearts & Science, Dana transformed their ecosystems at the intersection of vision and output.
She has deep expertise in employee turnover and its correlation to emotional intelligence from her MBA thesis published with honors. Now she’s ready to build on that experience to enhance the Hearts narrative alongside its CEO. She is intentional about elevating every voice, and that shines even brighter on karaoke night when choosing the perfect song.
Cullen Chief Investment Officer
Whether it’s making a mean guacamole or streamlining digital and programmatic, Sharon always strives for excellence. She is excited to inspire teams at Hearts & Science to put data at the forefront of their investment decisions and knows that this approach will help build trust with clients.
Sharon has been a key part of the Omnicom Media Group family for the last 25 years. From her early stage career in research and sales for A&E and BBDO to the east coast regional director at OMD, Sharon is ready to help others pivot along with an ever-changing media landscape. She was named Media Buyer of the Year by TVWeek in 2018 and has maintained a curious attitude toward continuously learning in the midst of an evolving industry.
But it’s not just accolades and experience that Sharon has been collecting along her career—she also has a diverse set of Brady Bunch paraphernalia. Ask her about it!