A global force for change.
What’s the Heart? Science?
We are guided by human behaviour, media & context.
Every consumer navigates the world in their own way. They’re smart, they’re constantly evolving, and we help brands evolve with them.
We dig deep into data for insights.
We help brands build individual relationships at scale using sophisticated data platforms that reach high value consumers with the right message at the right time.
Close to home.
Hearts & Science was founded with a special focus on data analytics and a foundation of heart. Here are the local masterminds behind our success.
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Garrett
O’Reilly Managing DirectorWhether it’s a unique talent for identifying artist voices on the radio, or the perfect customer for a campaign, Garrett has a deep understanding of people from all walks of life. As Managing Director, he has been leading the day-to-day operations with the UK Hearts & Science team since day one. He sets a high standard for the work his team delivers and supports them in their journey towards the unexpected and brilliant.
Previously having served as Managing Partner at M2M and Communications Planning Director at OMD, Garrett is no stranger to agency life. He holds the internationally renowned MIPA accreditation—the highest level of professional endorsement for Media in the UK, and his skills don’t stop there. He’s also a bit of a quiz geek and has a steady stream of fun facts ready to share.
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Mark
Swansborough Chief Commercial OfficerResponsible for building commercial strategy in the UK office, Mark ensures a level of media magic by emphasising the heart of Hearts & Science. He puts clients first and builds innovative solutions to help them grow and thrive. Whether it’s formating the perfect chart or pioneering new solutions, he gets to live his childhood dream of playing on the computer every day to build winning strategies for clients.
He has over 20 years of media agency experience at OMG UK agencies like PHD and later as the Chief Operating Officer at Rocket. With the opportunity to work with diverse brands like HSBC, Toshiba, Porche and the Co-operative Group, Mark has delivered numerous award-winning campaigns to clients. A team player at work and on the field, he also serves as a football coach for his son’s club team. -
Simon
Carr Chief Strategy OfficerSimon is the mastermind behind breaking down complicated client problems into simple, clear and jargon free strategies that stay relevant as consumer behaviour evolves. Armed with his trusty sharpie and sketchbook, Simon forges ahead with new ideas while recognising the value of the past.
He has worked across marketing agencies like M2M, Vizeum and Starcom for clients like Twentieth Century Fox, Paddy Power, Converse and Sky. His work at M2M won Mediaweek Gold three years in a row and he was shortlisted at Cannes too. Impressive in many ways, Simon can also do one finger pull ups and beat match records like a pro on a pair of Technics 1210s. No big deal.
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James
Londal Chief Data OfficerAs the Chief Data Officer at Hearts & Science, James gets to live his childhood dream of programming computers and doing maths every day. He relentlessly pursues his goal is to question everything until he can find hard evidence to support client strategies. He’s all about producing real profits, not just reach.
With a background in financial services and sport data science, including having started his own accounting firm, James brings a unique perspective and entrepreneurial spirit to the Hearts team. A pro in customer acquisition, statistical modeling and databases, James is also a great at handstands! Well, usually. -
Nicola
Hames Finance DirectorA part of the UK Hearts & Science team since day one, Nicola is a fully trained accountant and the secret weapon of the leadership team. She brings the stability and clarity of numbers, but understands the flexibility and perspective that is needed to blaze trails in agency life. Accounts that reconcile are sweet music to her ears as she works to carve out financial leeway for the confidence to innovate.
With over 15 years of experience in financial leadership roles at companies like Deloitte, Across the Pond and Rocket, Nicola has deep expertise in creating financial strategies and improving profit margins. A woman of many talents, she dabbles in Chinese kickboxing and makes a mean homemade apple cider. -
Warren
Dubock Head of InvestmentWarren is the unsung hero of consistently achieving media buying targets that transform client businesses and increase their profitability. It’s not enough to follow the traditional awareness model; Warren ensures clients get real value for their money with proven premium content at the centre of their media solutions.
Well versed in managing budgets, Warren has spent 20 years across global agencies like Carat and Omnicom Media Group making strategic investments and delivering cost effective solutions. Whether it’s renovating spreadsheets at work or household projects at home, Warren is always in a state of improving things around him. -
Amy
Matthews Head of Client ExperienceAmy is the key to unlocking the best client relationships at Hearts & Science. An extremely perceptive leader, she is committed to evolving the client experience with data and technology as it sways and shapes the media landscape. She is no stranger to challenging media thinking and is often pioneering new ways to achieve better creativity and results for clients.
She has over 15 years of experience in the media industry working on both the media planning side and account side as Business Director at Rocket and Account Director at Arena. Having led a number of award-winning campaigns, most recently across UKTV, Amy has won categories in data and creativity—areas where she continues to excel by playing trivial pursuit and tap dancing in her spare time. -
Nichola
Welch Head of New Business & MarketingWhen it comes to creating a compelling story to win new business or marketing Hearts & Science, Nichola is the person to ask. Her penchant for distilling complex ideas down into simple, digestible presentations allow her to nail client pitches and build meaningful relationships. She is a team player and loves working with the diverse talent at Hearts & Science to build profitable strategies for clients.
Nichola has a vast well of marketing experience across agencies like Ketchum and Omnicom Media Group. Her tenacity and resolve to succeed have pushed her in the past to guide a client to break a world record for the World’s Largest Cake—one of her more unusual projects. Now, when she isn’t working her magic on storytelling, you can find her teaching others to dance or treading the boards in a musical.
At the helm.
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Ralph
Pardo Chief Executive OfficerAs CEO of Hearts & Science, Ralph brings over 15 years of experience leading talented teams and orchestrating award-winning campaigns for some of the world's most beloved brands. A charismatic leader, champion and coach, Ralph has been at Hearts & Science since its early inception, initially heading up an Omnicom cross-agency team dedicated to AT&T after successfully leading the pitch for the business. He was named one of Adweek’s Media All-Stars in 2018 and his team has won numerous top awards for digital creativity. Since stepping into the U.S. CEO role in September 2020, he’s continued to focus on nurturing and motivating talent, elevating media standards, and bringing unparalleled data solutions to market.
Prior to joining Hearts, Ralph was President at OMD East, where he focused on Unilever and was awarded Adweek’s Global Media Agency of the Year. He spent his early career at Mindshare, where he managed the Sprint account. When he’s not working, Ralph can be found in his native Brooklyn, cycling or hanging with his wife and twin boys.
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Jeff
Wamble Chief Financial OfficerCrunching numbers and deciphering analytics, Jeff lives and breathes where finance meets creativity. He loves perfecting his craft in an evolving environment like advertising and media and is always analyzing spreadsheets to provide additional value for clients. He wears many hats and gives equal attention to Hearts & Science, its employees and its clients.
Jeff has a firm grounding in finance, starting his career as a senior accountant at the Arthur Andersen accounting firm (now Accenture) before becoming the director of finance at Stillking Films Group. He later made his full foray into the media industry as a finance director at Ogilvy and later at OMD.
Jeff’s diverse work background has enabled him to successfully adapt to different personalities across the agency while still providing support as a business partner. A man of many talents, he also spent six years in the Louisiana Army National Guard and earned his MBA from Columbia University.
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Sharon
Cullen President of Integrated InvestmentWhether it’s making a mean guacamole or streamlining digital and programmatic, Sharon always strives for excellence. She is excited to inspire teams at Hearts & Science to put data at the forefront of their investment decisions and knows that this approach will help build trust with clients.
Sharon has been a key part of the Omnicom Media Group family for the last 25 years. From her early stage career in research and sales for A&E and BBDO to the east coast regional director at OMD, Sharon is ready to help others pivot along with an ever-changing media landscape. She was named Media Buyer of the Year by TVWeek in 2018 and has maintained a curious attitude toward continuously learning in the midst of an evolving industry.
But it’s not just accolades and experience that Sharon has been collecting along her career—she also has a diverse set of Brady Bunch paraphernalia. Ask her about it!
