A global force for change.
What’s the Heart? Science?
We have a lot of respect for consumers.
They each navigate the world in their own way. They’re smart, they’re constantly evolving, and we help brands evolve in time with them.
We dig deep into data for insights.
We help brands build individual relationships at scale using sophisticated data platforms that reach high value consumers with the right message at the right time.
At the helm.
Hearts & Science was founded with a special focus on data analytics and a foundation of heart. Here are the masterminds behind our success.
Pardo Chief Executive Officer
As CEO of Hearts & Science, Ralph brings over 15 years of experience leading talented teams and orchestrating award-winning campaigns for some of the world's most beloved brands. A charismatic leader, champion and coach, Ralph has been at Hearts & Science since its early inception, initially heading up an Omnicom cross-agency team dedicated to AT&T after successfully leading the pitch for the business. He was named one of Adweek’s Media All-Stars in 2018 and his team has won numerous top awards for digital creativity. Since stepping into the U.S. CEO role in September 2020, he’s continued to focus on nurturing and motivating talent, elevating media standards, and bringing unparalleled data solutions to market.
Prior to joining Hearts, Ralph was President at OMD East, where he focused on Unilever and was awarded Adweek’s Global Media Agency of the Year. He spent his early career at Mindshare, where he managed the Sprint account. When he’s not working, Ralph can be found in his native Brooklyn, cycling or hanging with his wife and twin boys.
Wamble Chief Financial Officer
Crunching numbers and deciphering analytics, Jeff lives and breathes where finance meets creativity. He loves perfecting his craft in an evolving environment like advertising and media and is always analyzing spreadsheets to provide additional value for clients. He wears many hats and gives equal attention to Hearts & Science, its employees and its clients.
Jeff has a firm grounding in finance, starting his career as a senior accountant at the Arthur Andersen accounting firm (now Accenture) before becoming the director of finance at Stillking Films Group. He later made his full foray into the media industry as a finance director at Ogilvy and later at OMD.
Jeff’s diverse work background has enabled him to successfully adapt to different personalities across the agency while still providing support as a business partner. A man of many talents, he also spent six years in the Louisiana Army National Guard and earned his MBA from Columbia University.
Cullen President of Integrated Investment
Whether it’s making a mean guacamole or streamlining digital and programmatic, Sharon always strives for excellence. She is excited to inspire teams at Hearts & Science to put data at the forefront of their investment decisions and knows that this approach will help build trust with clients.
Sharon has been a key part of the Omnicom Media Group family for the last 25 years. From her early stage career in research and sales for A&E and BBDO to the east coast regional director at OMD, Sharon is ready to help others pivot along with an ever-changing media landscape. She was named Media Buyer of the Year by TVWeek in 2018 and has maintained a curious attitude toward continuously learning in the midst of an evolving industry.
But it’s not just accolades and experience that Sharon has been collecting along her career—she also has a diverse set of Brady Bunch paraphernalia. Ask her about it!
Closer to home.
Maktabi General Manager
When he’s not blazing trails across the backcountry of the Annapurna mountain ranges, Fadi Maktabi is doing it at Hearts & Science to help his team grow and challenge industry benchmarks. Within his first year of launching the Dubai office he won six new clients and the OMG MENA Agency of the year award by weaving data insights into relatable business stories.
He has a vast history working across OMD as the Regional Director managing the PepsiCo business and later as the Head of Strategy & New Business. A speaker, photographer and vinyl collector, Fadi is always on the lookout for the perfect shot or hidden album.
Sarkis Head of Marketing Science & Growth Strategies
As Head of Marketing Science & Growth Strategies in Dubai, Dana Sarkis is always looking for new data sources to combine that grow client businesses. Not only is she refining data processes but she’s growing her team too with added consultancy expertise and skills development.
Dana has worked within Omnicom for over 12 years as the BI Director at Annalect, Insights Director at OMD and as the Analytics Lead at PHD Dubai leading big name clients like KFC across 11 markets within the MENA. In her spare time she embraces her Hearts side by drawing and summiting iconic mountains like Mount Kilimanjaro.