A global force for change.
What’s the Heart? Science?
We have a lot of respect for consumers.
They each navigate the world in their own way. They’re smart, they’re constantly evolving, and we help brands evolve in time with them.
We dig deep into data for insights.
We help brands build individual relationships at scale using sophisticated data platforms that reach high value consumers with the right message at the right time.
At the helm.
Hearts & Science was founded with a special focus on data analytics and a foundation of heart. Here are the masterminds behind our success.
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Ralph
Pardo Chief Executive OfficerComing soon...
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Renee
Cassard Chief Audience OfficerAs chief audience officer at Hearts & Science, Renee works with teams to build better experiences for consumers and advertisers alike. By weaving consumer stories together from behavioral data, she marries the left and right brain to build more comprehensive solutions for brands.
Renee brings deep expertise in consumer behavior to the global leadership team, with an advanced degree in behavioral psychology from Columbia University and 20 years of experience, ranging from neuroscience laboratories to global marketing agencies.
Prior to joining the Hearts & Science executive team, Renee spent eight years as part of a leadership team at PHD, where she was accountable for pitching, winning and retaining the agency’s largest vertical clients. Studying the factors that influence consumer thinking in combination with granular behavioral data has been a researcher’s dream for Renee—almost as good as escaping for a good 6-mile run to get new ideas pumping.
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Megan
Pagliuca Chief Media & Data OfficerA trailblazer at her core, Megan is pushing the industry forward to make the way advertising is bought more customer-centric and data-driven. She leverages powerful data layers and audience profiles to evolve traditional ad inventory into a programmatic-first approach for more effective campaigns. Her deep knowledge of the ad-tech industry creates space for innovation at Hearts & Science and, ultimately, for clients.
When programmatic and real-time bidding were invented, Megan was there at Right Media. Her time running the digital media team at Merkle strengthened Megan’s unparalleled ability to connect CRM data to ad tech and build infrastructures that enable marketing personalization. With over 12 years of experience in data-driven media campaigns across agencies, she is now uniquely positioned to transform linear ad buying into its next stage of programmatic growth.
Megan is recognized for her innovative breakthroughs in Ad Age’s 40 Under 40 and DMA’s Marketing Edge 2011 Rising Star. Fluid in both her strategy and life, Megan is also a scuba diver and is teaching her daughter to love the water too.
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Jeff
Wamble Chief Financial OfficerCrunching numbers and deciphering analytics, Jeff lives and breathes where finance meets creativity. He loves perfecting his craft in an evolving environment like advertising and media and is always analyzing spreadsheets to provide additional value for clients. He wears many hats and gives equal attention to Hearts & Science, its employees and its clients.
Jeff has a firm grounding in finance, starting his career as a senior accountant at the Arthur Andersen accounting firm (now Accenture) before becoming the director of finance at Stillking Films Group. He later made his full foray into the media industry as a finance director at Ogilvy and later at OMD.
Jeff’s diverse work background has enabled him to successfully adapt to different personalities across the agency while still providing support as a business partner. A man of many talents, he also spent six years in the Louisiana Army National Guard and earned his MBA from Columbia University.
Closer to home.
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Fadi
Maktabi General ManagerWhen he’s not blazing trails across the backcountry of the Annapurna mountain ranges, Fadi Maktabi is doing it at Hearts & Science to help his team grow and challenge industry benchmarks. Within his first year of launching the Dubai office he won six new clients and the OMG MENA Agency of the year award by weaving data insights into relatable business stories.
He has a vast history working across OMD as the Regional Director managing the PepsiCo business and later as the Head of Strategy & New Business. A speaker, photographer and vinyl collector, Fadi is always on the lookout for the perfect shot or hidden album.
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Dana
Sarkis Head of Marketing Science & Growth StrategiesAs Head of Marketing Science & Growth Strategies in Dubai, Dana Sarkis is always looking for new data sources to combine that grow client businesses. Not only is she refining data processes but she’s growing her team too with added consultancy expertise and skills development.
Dana has worked within Omnicom for over 12 years as the BI Director at Annalect, Insights Director at OMD and as the Analytics Lead at PHD Dubai leading big name clients like KFC across 11 markets within the MENA. In her spare time she embraces her Hearts side by drawing and summiting iconic mountains like Mount Kilimanjaro.
