Vecteurs de changement.
Qu’est-ce que le Heart? la Science?
Nous avons un grand respect pour les consommateurs.
Chacun d’eux navigue le monde à sa façon. Ils sont brillants et en évolution constante - nous aidons les marques à évoluer avec eux.
Nous analysons les données en profondeur.
Nous aidons les marques à bâtir des relations individuelles, à l’échelle des consommateurs, avec des plateformes de données sophistiquées qui livrent le bon message, au bon moment, aux bonnes personnes.
À la fine pointe.
Heart & Science a été fondée avec du cœur au ventre et de l’analyse de données plein la tête. Rencontrez les génies derrière notre succès.
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Chris
Stanger CEOAs CEO of disruptor media shop Hearts & Science, Ralph brings a wealth of experience building innovative, award-winning media strategies for some of the world's most beloved brands. A charismatic leader and futurist, Ralph is leading the way creating ambidextrous capabilities, culture mining for insight and building a diverse talent team that delivers divergent thinking. He believes the old marketing playbooks are broken and marketers need to continuously adjust media approaches, adopting a similar philosophically to software updates in the tech world. He is comfortable in a world of big business and entrepreneurship and was named one of Adweek’s Media All-Stars, and his team has won numerous top awards for digital creativity. A child of the Puerto Rican diaspora Ralph was born and raised New York City, and is passionate about creating pathways for the next generation of diverse leaders, he can often be found mentoring young minority entrepreneurs and start up’s in the media space.
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Sharon
Cullen Chief Investment OfficerWhether it’s making a mean guacamole or streamlining digital and programmatic, Sharon always strives for excellence. She is excited to inspire teams at Hearts & Science to put data at the forefront of their investment decisions and knows that this approach will help build trust with clients.
Sharon has been a key part of the Omnicom Media Group family for the last 25 years. From her early stage career in research and sales for A&E and BBDO to the east coast regional director at OMD, Sharon is ready to help others pivot along with an ever-changing media landscape. She was named Media Buyer of the Year by TVWeek in 2018 and has maintained a curious attitude toward continuously learning in the midst of an evolving industry.
But it’s not just accolades and experience that Sharon has been collecting along her career—she also has a diverse set of Brady Bunch paraphernalia. Ask her about it!
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Jeff
Wamble Directeur des financesFaire des calculs et déchiffrer des analyses - Jeff est à son meilleur là où les finances et la créativité se rencontrent. Il aime se perfectionner et évoluer dans le milieu mouvementé de la publicité et des médias et est toujours en train d’analyser une nouvelle feuille de calcul dans le but de fournir davantage de valeur aux clients. Il porte plusieurs chapeaux et partage habilement son temps et son attention entre Heart & Sciences, ses employés et ses clients.
Jeff possède une solide expérience en finances. Après avoir débuté sa carrière dans une grande firme comptable, il s’est tourné vers l’industrie des médias, en tant que directeur des finances chez Ogilvy, avant de se joindre à OMD. Homme de tous les talents, il a également passé six ans dans la garde nationale de l’armée américaine en Louisiane et détient un MBA de l’Université de Columbia.
Près de vous.
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Bettina
Heimrath President, Hearts & Science Canada -
Michael
Bispo SVP New Business -
Shane
Cameron Chief Strategy OfficerDuring his 20 plus years in marketing, Shane has worked on the creative agency side, at one of the first, high volume, e-commerce companies in the world, as well as having helped bring a start-up to being publicly traded on the NASDAQ. This cross-section of experience and contribution has led to his commentary being featured in publications such as The New York Times, Wall Street Journal, MSNBC, and Strategy Magazine.
With a dedication towards designing innovative communication platforms, Shane works with client and the Hearts & Science Canada organization to responsibly transform how brands go to market in an increasingly complex landscape.
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Nancy
Surphlis Chief Investment OfficerNancy consistently strives for executional excellence. It’s not just about delivering the best rates for her clients, but about achieving a media execution that truly resonates with their target audience. She nerds out over indexes, numbers and percentages and analyzes them to discover insights that no one else sees.
With over 20 years of experience in leadership roles at media buying agencies like M2 Universal, OMD and Omnicom Group, Nancy has seen countless strategies move through to execution to meet client KPIs. A woman of many talents, Nancy is also known to have sang a wicked Purple Rain at Karaoke bars back in the day.
