Fuerza global de cambio.
¿Qué es Heart? Science?
Tenemos mucho respeto por los consumidores.
Cada uno explora el mundo a su manera. Son listos, crecen constantemente y nosotros ayudamos a que las marcas crezcan con ellos.
Cavamos profundo en busca del conocimiento.
Ayudamos a marcas a crear relaciones individuales a escala utilizando sofisticadas plataformas de datos que llegan a consumidores de alto valor con el mensaje correcto, en el momento correcto.
Al timón.
Hearts & Science fue fundada con un énfasis especial en el análisis de datos y profundas raíces en el corazón. Te presentamos los cerebros detrás de nuestro éxito.
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Pardo Chief Executive OfficerAs CEO of disruptor media shop Hearts & Science, Ralph brings a wealth of experience building innovative, award-winning marketing strategy for some of the world’s most successful brands.
A future-focused leader, he has made ambidextrous expertise fundamental to the Hearts offer, fueling a capability set that delivers divergent thinking for clients. Central to his leadership style, he encourages clients and teams to look at the media strategies the same way that the tech world looks at software – a process that must be continually updated. A recent Adweek Media All Star, he moves seamlessly throughout his career between the worlds of big business and entrepreneurship.
Ralph was born and raised in New York City as a child of the Puerto Rican diaspora. He is passionate about creating pathways for the next generation of diverse leaders, and can often be found mentoring young minority entrepreneurs and startups in the media space.
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Wamble Chief Financial OfficerCrunching numbers and deciphering analytics, Jeff lives and breathes where finance meets creativity. He loves perfecting his craft in an evolving environment like advertising and media and is always analyzing spreadsheets to provide additional value for clients. He wears many hats and gives equal attention to Hearts & Science, its employees and its clients.
Jeff has a firm grounding in finance, starting his career as a senior accountant at the Arthur Andersen accounting firm (now Accenture) before becoming the director of finance at Stillking Films Group. He later made his full foray into the media industry as a finance director at Ogilvy and later at OMD.
Jeff’s diverse work background has enabled him to successfully adapt to different personalities across the agency while still providing support as a business partner. A man of many talents, he also spent six years in the Louisiana Army National Guard and earned his MBA from Columbia University.
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Siddall Chief Strategy OfficerAlex helps clients keep the emotional connection with consumers strong, even in an ever-growing transactional world. He believes there is true differentiation in how Heart & Science shows up for clients and is at the frontlines of defining strategic products to keep them there. From shaping the value proposition, to winning pitches and expanding the client portfolio, Alex is an invaluable asset on the Hearts & Science team.
With over 15 years of senior leadership experience, Alex directed projects at agencies like Initiative and We are Mobile Ltd to simplify stories, narrow focus, and translate campaigns across touchpoints. This work gave him a deep understanding of the importance of translating insights into actionable media behaviors and his contributions were instrumental to winning Adweek Agency of the Year in 2019.
If he’s not cooking up the next creative strategy for a client, he can be caught compulsively checking the latest property listings or brushing up on his semi-professional soccer skills.
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Basile Chief of StaffPeople are the engine of Hearts & Science and Dana is at the center of creating the programs, protocols, and processes to keep things humming. She loves to refine processes and thrives in environments where she can coordinate any hint of chaos into new working models for better client and team efficiency.
Dana has a deep understanding of staffing across its lifecycle from her extensive experience working with both teams and clients. From her time as Client Success Director at Kenshoo for clients like AT&T and Hilton, to Executive Director of Client Operations at Hearts & Science, Dana transformed their ecosystems at the intersection of vision and output.
She has deep expertise in employee turnover and its correlation to emotional intelligence from her MBA thesis published with honors. Now she’s ready to build on that experience to enhance the Hearts narrative alongside its CEO. She is intentional about elevating every voice, and that shines even brighter on karaoke night when choosing the perfect song.
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Cullen President of Integrated InvestmentWhether it’s making a mean guacamole or streamlining digital and programmatic, Sharon always strives for excellence. She is excited to inspire teams at Hearts & Science to put data at the forefront of their investment decisions and knows that this approach will help build trust with clients.
Sharon has been a key part of the Omnicom Media Group family for the last 25 years. From her early stage career in research and sales for A&E and BBDO to the east coast regional director at OMD, Sharon is ready to help others pivot along with an ever-changing media landscape. She was named Media Buyer of the Year by TVWeek in 2018 and has maintained a curious attitude toward continuously learning in the midst of an evolving industry.
But it’s not just accolades and experience that Sharon has been collecting along her career—she also has a diverse set of Brady Bunch paraphernalia. Ask her about it!
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Casser Executive Director, Head of New Business and MarketingInventive at heart, Ilana is always looking to identify new ways to elevate growth at Hearts & Science. She caught the bug for new business early in her career, learning quickly that the hustle, the tension and the thrill of the win is where she wanted to make her mark. Now she is working to bring business development and marketing closer together for greater market impact.
With a breadth of almost 20 years of experience across marketing agencies, Ilana has a clear perspective of the unique advantage Hearts & Science holds in the market. She served as Head of Growth at Initiative and SVP of Integrated Media at 360i. Her work was instrumental in guiding these teams to several engagement and media plan awards with some of the most notable successes to each of those agencies, too.
Her experience as a mother has resulted in a keen perception and ability to juggle competing tasks and never lose her cool. She won “Working Mother of the Year” in 2018 and is not afraid to (out)shine in her 11-year old daughter’s TikTok videos and challenges.
Más cerca de ti.
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Ana
Larios Managing DirectorComo Managing Director de la oficina en México, el principal objetivo de Ana es compartir la cultura de Hearts & Science en México y agregar valor a la misión global. Ana dirige la cuenta AT&T y le encanta trabajar con su equipo para hacer recomendaciones y propuestas a clientes.
Gracias a su trabajo en puestos de liderazgo en varias agencias durante casi diez años, incluidas las marcas Omnicom y Y&R, Ana entiende a fondo la cultura digital. En Omnicom México, ella fue capaz de armar el equipo digital y duplicar resultados en un año. Siempre jovial y siempre divertida, Los hobbies de Ana son bailar y leer.
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Luis
Jiménez Group Account DirectorNato jugador de equipo tanto en el campo de fútbol como en el trabajo, Luis trabaja de cerca con su equipo en Hearts & Science para crear soluciones realmente diferenciadas para clientes como AT&T y Unefón. Su dedicación al producto terminado lo hace el candidato perfecto para proponer ideas nuevas de negocios y ayudar a clientes a cumplir sus objetivos empresariales.
Con más de 15 años en la industria del marketing y la publicidad, Luis posee una vasta y variada experiencia en agencias como Initiative, Havas Media Group y PHD. En PHD, fungió como miembro principal del equipo que ayudó a 20th Century Fox como cliente local en el 2012. Si no está jugando un partido de fútbol, Luis probablemente se encuentre viendo uno con sus colegas desde la oficina y disfrutando cada segundo de éste.
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Karen
Salazar Digital MentorA Karen la alienta su constante deseo de aprender y trabaja en optimizar tecnologías, estrategias y la automatización de procesos para incrementar la eficiencia en Hearts & Science. Ubicada en el corazón del ecosistema de la compañía, Karen proporciona las herramientas necesarias para la estructura y el crecimiento de su equipo.
Karen cuenta con más de diez años de experiencia en publicidad digital y ha dirigido proyectos en diversos sectores. Como Gerente Digital de MediaCom, trabajó con marcas como Hyundai Motors, Michelin y Nutella. Posee una maestría en Marketing Digital y Negocios Digitales, con una especialidad en Administración de Comercio en línea. Le encanta patinar por la ciudad en su tiempo libre.
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Lorena
Jarillo Project ManagerCon una habilidad única para organizar y motivar equipos para trabajar juntos hacia el mismo objetivo, el trabajo de Lorena en Hearts & Science es la creación de una cultura de marketing basada en datos. Le encanta ver una campaña al aire y saber que ella formó parte del proceso de alguna forma.
Posee más de 13 años de experiencia trabajando en la industria de los medios, con marcas como Coca Cola, P&G, Palacio de Hierro y AT&T, en agencias globales como Omnicom Media Group, MEC y Starcom MediaVest Group.
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Janeth
Paredes Strategic Planning DirectorYa sea que se encuentre maquinando una compleja creación o combinando su profundo conocimiento de los medios con su experiencia en gustos del consumidor y su carrera en economía, Janeth siempre es capaz de organizar las piezas clave para crear soluciones únicas desde un punto de vista global.
Janeth trabajó previamente en una agencia en donde duplicó las ventas año con año y le ahorró a la compañía 7 millones de dólares. Su trabajo ayudó a ganar el premio Gran Effie del 2014 y oro en el Festival of Media Latam 2014 en la categoría de Campaña Mejor Integrada. Cuando no está mejorando campañas de clientes, Janeth por lo común se encuentra mejorando su tiempo en completar un cubo de Rubik para mantener la mente ágil.