A global force for change.
What’s the Heart? Science?
We have a lot of respect for consumers.
They each navigate the world in their own way. They’re smart, they’re constantly evolving, and we help brands evolve in time with them.
We dig deep into data for insights.
We help brands build individual relationships at scale using sophisticated data platforms that reach high value consumers with the right message at the right time.
At the helm.
Hearts & Science was founded with a special focus on data analytics and a foundation of heart. Here are the masterminds behind our success.
Erin Matts is a veteran of the media and advertising industry with extensive experience in digital innovation and leadership. Previous to becoming CEO at Hearts & Science, she served as the North America CEO of Annalect, Chief Digital Marketing Officer at Glam Media, and Global Director of Digital Connections at Anheuser-Busch InBev. She has also led the U.S. digital media practice for OMD, playing a major role in helping the agency to be recognized by Ad Age as Agency of the Year in 2008 and 2009.
In 2015, Erin was named to ‘Ad Age’s Women to Watch’ list among 20 women breaking new ground in marketing and media, and listed among AdWeek’s 2016 Young Influentials list of game changers under 40. For almost 20 years, Erin has been making waves in the worlds of media, marketing, technology and entertainment.
As Chief Audience Officer at Hearts & Science, Renee works with teams to build better experiences for consumers and advertisers alike. By weaving consumer stories together from behavioural data, she marries the left and right brain to build more comprehensive solutions for brands.
She brings a deep expertise in consumer behaviour to the global leadership team with an advanced degree in Behavioural Psychology and 20 years of experience ranging from neuroscience laboratories to global marketing agencies. Studying the factors that influence consumer thinking in combination with granular behavioural data has been a researcher’s dream for Renee—almost as good as escaping for a good 6 mile run to get new ideas pumping.
Tara is weaving talent and collaboration between departments at Hearts & Science to make the impossible, possible. With her uncanny ability to nurture great ideas, she is currently building a team to reimagine the agency model and enhance the client experience. Her end goal is to drive business growth and strengthen the agency’s reputation, and she’s well on her way.
Previously serving as the Managing Director of Marketing & Business Development at OMD Worldwide and CMO of Deutsch in New York, Tara has mastered both the creative and media sides of marketing. She is a champion of diversity having served as a member of the Steering Committee of ADCOLOR, and is a devoted mother of two beautiful children.
A trailblazer at her core, Megan is pushing the industry forward to make the way digital is bought more customer-centric and entirely data-driven. She aims to empower her team with better technology and KPIs across programmatic and television in order to deliver best-in-class service for clients. Her deep knowledge of the ad tech space remains a valuable source for innovation at Hearts & Science.
When programmatic and real-time bidding were invented, Megan was there at Right Media. She has over 12 years of experience directly in data-driven media execution across agencies and is named under AdAge’s 40 Under 40 and DMA’s Marketing Edge 2011 Rising Star. Fluid in her strategy and life, Megan is also a scuba diver and teaching her daughter to love water too.
Crunching numbers and deciphering analytics, Jeff lives and breathes where finance meets creativity. He loves perfecting his craft in an evolving environment like advertising and media, and is always analyzing spreadsheets to provide additional value for clients. He wears many hats and gives equal attention to Hearts & Science, its employees and its clients.
Jeff has a firm grounding in finance starting his career at a large accounting firm before making his foray into the media industry as a Finance Director at Ogilvy and later at OMD. A man of many talents, he also spent six years in the Louisiana Army National Guard and earned his MBA from Columbia University.
Closer to home.
Loboyko Senior Vice President
*Bio coming soon*
Horton Managing DirectorA problem-solver before all else, Terry Horton’s vision guides the Canadian Hearts & Science team to adapt the company’s worldwide solutions to local market challenges and timelines. He never tires of nerding out over the perfect media strategy for Hearts clients and has a vast history leading advertising agencies like Cossette Media and Touché to award-winning heights.
As winner of Strategy Magazine Media Director of the Year and with over 40 trophies at local and international festivals like FOM and Cannes, his drive for excellence extends to his personal life too as an undercover national amateur pocket billiards champion.
Markhevka Director of Marketing Science
Olia Markhevka’s green thumb extends well past growing plants to nurturing teams at Hearts & Science to create innovative, data-driven solutions for clients. As the Director of Marketing Science and having worked with Omnicom for a decade, Olia is always looking for new ways to weave stories from millions of rows of data into actionable insights to positively impact client results.
When she’s not working on her Masters in Management Analytics or celebrating wins with her team, it can be difficult to track her down as she hikes through remote trails around the world with her family.
Young Group Account DirectorA shapeshifter at heart, Kelly finds unique ways to achieve integrated marketing solutions within a constantly evolving industry. At Hearts & Science she handles customer data to maximize insights and build successful campaigns in the most effective way possible. She understands the importance of emotional intelligence and fosters a supportive environment where her team can thrive and innovate.
With over 20 years of management experience across agencies like BBDO, PHD Media, Havas Canada and MediaCom, Kelly has worked with a wide variety of teams and across diverse industries from automotive, to tourism, to technology giants. She loves watching innovative ideas unfold, and this extends to her hobbies at home too as she dabbles in artisan crafts.
Surphlis Chief Investment OfficerNancy consistently strives for executional excellence. It’s not just about delivering the best rates for her clients, but about achieving a media execution that truly resonates with their target audience. She nerds out over indexes, numbers and percentages and analyzes them to discover insights that no one else sees.
With over 20 years of experience in leadership roles at media buying agencies like M2 Universal, OMD and Omnicom Group, Nancy has seen countless strategies move through to execution to meet client KPIs. A woman of many talents, Nancy is also known to have sang a wicked Purple Rain at Karaoke bars back in the day.