A global force for change.
What’s the Heart? Science?
We have a lot of respect for consumers.
They each navigate the world in their own way. They’re smart, they’re constantly evolving, and we help brands evolve in time with them.
We dig deep into data for insights.
We help brands build individual relationships at scale using sophisticated data platforms that reach high value consumers with the right message at the right time.
At the helm.
Hearts & Science was founded with a special focus on data analytics and a foundation of heart. Here are the masterminds behind our success.
Pardo Chief Executive Officer
As CEO at Hearts & Science, Ralph’s whiteboard is always full of big, creative ideas for innovative solutions to the industry’s media challenges. He jumps in with a determination to win for clients and is always on the lookout to bring disparate disciplines together for increased efficiency.
Ralph has over 20 years of experience leading talented teams and orchestrating campaigns. From his time as Group Director at Mindshare where he managed Sprint, to president of OMD East where he worked with Unilever, Ralph has led many famous brands to success. He's been an important part of the Hearts & Science family for almost 5 years and his successful pitch to AT&T back in 2016 was the start of something great.
Also the recipient of Adweek’s 2018 Media All-Star award and a self-declared champion of data automation, Ralph is a man of balance who loves cookies but will only bike to get them.
Cassard Chief Audience Officer
As chief audience officer at Hearts & Science, Renee works with teams to build better experiences for consumers and advertisers alike. By weaving consumer stories together from behavioral data, she marries the left and right brain to build more comprehensive solutions for brands.
Renee brings deep expertise in consumer behavior to the global leadership team, with an advanced degree in behavioral psychology from Columbia University and 20 years of experience, ranging from neuroscience laboratories to global marketing agencies.
Prior to joining the Hearts & Science executive team, Renee spent eight years as part of a leadership team at PHD, where she was accountable for pitching, winning and retaining the agency’s largest vertical clients. Studying the factors that influence consumer thinking in combination with granular behavioral data has been a researcher’s dream for Renee—almost as good as escaping for a good 6-mile run to get new ideas pumping.
Pagliuca Chief Media & Data Officer
A trailblazer at her core, Megan is pushing the industry forward to make the way advertising is bought more customer-centric and data-driven. She leverages powerful data layers and audience profiles to evolve traditional ad inventory into a programmatic-first approach for more effective campaigns. Her deep knowledge of the ad-tech industry creates space for innovation at Hearts & Science and, ultimately, for clients.
When programmatic and real-time bidding were invented, Megan was there at Right Media. Her time running the digital media team at Merkle strengthened Megan’s unparalleled ability to connect CRM data to ad tech and build infrastructures that enable marketing personalization. With over 12 years of experience in data-driven media campaigns across agencies, she is now uniquely positioned to transform linear ad buying into its next stage of programmatic growth.
Megan is recognized for her innovative breakthroughs in Ad Age’s 40 Under 40 and DMA’s Marketing Edge 2011 Rising Star. Fluid in both her strategy and life, Megan is also a scuba diver and is teaching her daughter to love the water too.
Wamble Chief Financial Officer
Crunching numbers and deciphering analytics, Jeff lives and breathes where finance meets creativity. He loves perfecting his craft in an evolving environment like advertising and media and is always analyzing spreadsheets to provide additional value for clients. He wears many hats and gives equal attention to Hearts & Science, its employees and its clients.
Jeff has a firm grounding in finance, starting his career as a senior accountant at the Arthur Andersen accounting firm (now Accenture) before becoming the director of finance at Stillking Films Group. He later made his full foray into the media industry as a finance director at Ogilvy and later at OMD.
Jeff’s diverse work background has enabled him to successfully adapt to different personalities across the agency while still providing support as a business partner. A man of many talents, he also spent six years in the Louisiana Army National Guard and earned his MBA from Columbia University.
Closer to home.
Cameron Chief Executive Officer
During his 20 plus years in marketing, Shane has worked on the creative agency side, at one of the first, high volume, e-commerce companies in the world, as well as having helped bring a start-up to being publicly traded on the NASDAQ. This cross-section of experience and contribution has led to his commentary being featured in publications such as The New York Times, Wall Street Journal, MSNBC, and Strategy Magazine.
With a dedication towards designing innovative communication platforms, Shane works with client and the Hearts & Science Canada organization to responsibly transform how brands go to market in an increasingly complex landscape.
Surphlis Chief Operating Officer
Nancy consistently strives for executional excellence. It’s not just about delivering the best rates for her clients, but about achieving a media execution that truly resonates with their target audience. She nerds out over indexes, numbers and percentages and analyzes them to discover insights that no one else sees.
With over 20 years of experience in leadership roles at media buying agencies like M2 Universal, OMD and Omnicom Group, Nancy has seen countless strategies move through to execution to meet client KPIs. A woman of many talents, Nancy is also known to have sang a wicked Purple Rain at Karaoke bars back in the day.
Loboyko Senior Vice President
*Bio coming soon*