A global force for change.
What’s the Heart? Science?
We have a lot of respect for consumers.
They each navigate the world in their own way. They’re smart, they’re constantly evolving, and we help brands evolve in time with them.
We dig deep into data for insights.
We help brands build individual relationships at scale using sophisticated data platforms that reach high value consumers with the right message at the right time.
At the helm.
Hearts & Science was founded with a special focus on data analytics and a foundation of heart. Here are the masterminds behind our success.
Pardo Chief Executive Officer
Cassard Chief Audience Officer
As chief audience officer at Hearts & Science, Renee works with teams to build better experiences for consumers and advertisers alike. By weaving consumer stories together from behavioral data, she marries the left and right brain to build more comprehensive solutions for brands.
Renee brings deep expertise in consumer behavior to the global leadership team, with an advanced degree in behavioral psychology from Columbia University and 20 years of experience, ranging from neuroscience laboratories to global marketing agencies.
Prior to joining the Hearts & Science executive team, Renee spent eight years as part of a leadership team at PHD, where she was accountable for pitching, winning and retaining the agency’s largest vertical clients. Studying the factors that influence consumer thinking in combination with granular behavioral data has been a researcher’s dream for Renee—almost as good as escaping for a good 6-mile run to get new ideas pumping.
Tara is weaving talent and collaboration between departments at Hearts & Science to make the impossible, possible. With her uncanny ability to nurture great ideas, she is currently building a team to reimagine the agency model and enhance the client experience. Her end goal is to drive business growth and strengthen the agency’s reputation, and she’s well on her way.
Previously serving as the managing director of marketing & business development at OMD Worldwide and CMO of Deutsch in New York, Tara has mastered both the creative and media sides of marketing. Her unique background has empowered her to work skillfully across both sides of the aisle and deliver award-winning, integrated work to clients.
Tara is an integral part of a leadership team at Hearts & Science that won Breakthrough Media Agency of the Year in 2016. She is a champion of diversity, having served as a member of the Steering Committee of ADCOLOR. Tara is also a devoted mother of two beautiful children.
Pagliuca Chief Media & Data Officer
A trailblazer at her core, Megan is pushing the industry forward to make the way advertising is bought more customer-centric and data-driven. She leverages powerful data layers and audience profiles to evolve traditional ad inventory into a programmatic-first approach for more effective campaigns. Her deep knowledge of the ad-tech industry creates space for innovation at Hearts & Science and, ultimately, for clients.
When programmatic and real-time bidding were invented, Megan was there at Right Media. Her time running the digital media team at Merkle strengthened Megan’s unparalleled ability to connect CRM data to ad tech and build infrastructures that enable marketing personalization. With over 12 years of experience in data-driven media campaigns across agencies, she is now uniquely positioned to transform linear ad buying into its next stage of programmatic growth.
Megan is recognized for her innovative breakthroughs in Ad Age’s 40 Under 40 and DMA’s Marketing Edge 2011 Rising Star. Fluid in both her strategy and life, Megan is also a scuba diver and is teaching her daughter to love the water too.
Wamble Chief Financial Officer
Crunching numbers and deciphering analytics, Jeff lives and breathes where finance meets creativity. He loves perfecting his craft in an evolving environment like advertising and media and is always analyzing spreadsheets to provide additional value for clients. He wears many hats and gives equal attention to Hearts & Science, its employees and its clients.
Jeff has a firm grounding in finance, starting his career as a senior accountant at the Arthur Andersen accounting firm (now Accenture) before becoming the director of finance at Stillking Films Group. He later made his full foray into the media industry as a finance director at Ogilvy and later at OMD.
Jeff’s diverse work background has enabled him to successfully adapt to different personalities across the agency while still providing support as a business partner. A man of many talents, he also spent six years in the Louisiana Army National Guard and earned his MBA from Columbia University.