Hi all! My name is Mariana Lorena, and I am the Director of Hearts & Science, the most recent media agency of Omnicom Media Group Portugal. When I was a little girl, I wanted to be a film director. I even took a summer course in London at the London Film Academy but ended up taking a degree in Journalism at the Catholic University in Lisbon. I began my professional experience with an internship at MTV Network headquarters in New York. Back in Lisbon, I started working as a journalist at TVI one of the main aerial channels in Portugal. It was a fascinating experience, where I got to know the adrenaline of a count-down to go live on television. I joined Omnicom Media Group Portugal in 2006, where I had the opportunity to work with different teams and discover the whole reality of a media agency. In 2010 I joined the team at Fuse, the group's content, and brand activation agency, first as project manager and, since 2017, as director. During this period, I had the opportunity of working for a wide range of clients from automotive, to FMCG, Food & Beverage, retail amongst others. Now that I look back, I see that I am close to my childhood dream. I don't make movies, but I develop media and communication strategies, from brands to consumers. What I love most about my profession is undoubtedly the daily contact with good ideas, good professionals, good colleagues, the teamwork that allows us, often in record time and with tight budgets, to make the impossible possible.

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