About | Hearts & Science Australia
What’s the Heart? Science?
We dig deeper into Behaviour
Understanding your customers, what motivates them and their behaviours and journeys. Positioning your brand in all of this to maximise returns. That’s the Heart.
We dig deeper into Data
To be customer centric you need to be where your customers are. To do that effectively you need data. To manage this data you need technology. To decision this data you need insights. That’s the science.
Australia | Our Business, Our People
Hearts & Science was founded in New York in 2016 as a data-driven marketing agency designed from the ground up to rethink legacy media processes. The new approach resulted in client wins exceeding US$4BN in media spend and the agency grew to 800+ people within 12 months. Hearts & Science in Australia enjoyed some early global wins in 2017 and was officially launched in Melbourne and Sydney in 2019 as the third pillar agency of the Omnicom Media Group (OMG), incorporating the existing m2m agency. Hearts & Science Australia services a number of leading Australian and global brands delivering media audiences & insights, media planning, media buying and advisory services alongside SEO (Search Engine Optimisation), MMM (Market Mix Modelling) and Analytics services.
Prior to Hearts & Science, Jeremy Bolt was CEO of Annalect and Resolution in Australia working at the intersection of planning, data and technology to drive better media outcomes. Combined with his consulting experience while at Deloitte, various commercial roles and then starting a business which was acquired by Omnicom in 2013, Jeremy brings a blend of business, systems integration and data expertise to deliver on the Hearts promise.
Jeremy is also on the Board of the Beacon Foundation, a not for profit organisation focussed on the attainment of school children to year 12 and is a passionate triathlete having completed both short course (sprint) and long course triathlon (Ironman).
Smith Melbourne Managing Director
As a student of psychology, the understanding of consumer and employee motivation remains at the heart of Richard’s work. His mission is to maintain team morale and chemistry in the Melbourne office, and can boast record low churn rates.
He has over 25 years of agency experience working directly with brands like GSK, Suzuki, GE, Burger King, Shell and more at Maxus and m2m. Maxus (Now Wavemaker) was founded by Richard for Group M and has since made the top ten agencies globally. While he’s a music lover who can’t really play an instrument, who needs anything else when there’s karaoke?
Gower Sydney Managing Director
Wendy has been with the Australian Hearts & Science team since day one, building a strong culture and environment for growth. She believes in challenging the status quo to create sustainable business growth for clients and continues to lead by example.
Prior to Hearts, Wendy was Managing Director of m2m Sydney for 5 years and saw the business quadruple in size. With over 20 years of experience across large global agencies, Wendy has worked with brands like Apple, Unilever, Sony Pictures and Hyundai. She’s the mother of three beautiful girls, plays golf and still manages to fit Pilates in at least 3x a week.
Max Melbourne Managing Partner
Gerard joined the team in 2020, merging his business Max & Partners into Hearts & Science.
A 25-year media industry veteran, Gerard held senior leadership roles with the Nine Network, Foxtel Media and the Seven Network before starting Max & Partners. His focus is the achievement of his clients’ business objectives through delivery of effective media strategy.
Gerard and his wife Ilana are the proud parents of three sons, and he is co-Chair of Leibler Yavneh College.
Leathart Head of Strategy
Georgia joined the Hearts & Science family in early 2021 and hit the ground running. Since she joined, the strategy division has doubled, and continues to grow as Hearts evolves its strategic offering under her leadership.
With experience ranging from FMCG to luxury fashion, Georgia has a true passion for her clients and absorbs everything she can about their industry, their consumers and the cultural shifts impacting the category. By getting to the heart of every client, she ensures that seemingly disparate trends are readily woven together and transformed into actionable insights and innovative planning outcomes.
Georgia's passion for the power of brands extends not only to delivering great products and services to their customers, but also to making a measurable impact on the planet itself. Despite 20% of all ads featuring animals, as a whole the advertising industry does little to help protect them . Since 2019 Georgia has been actively involved as a volunteer and strategic advisor to The Lion’s Share Fund, an innovate solution connecting the UNDP, conservation and corporate world that allows brands to give back when using animals images in advertising.
Hutchinson Chief Investment Officer
Luke leads Investment and trading across Hearts & Science and has done since joining in early 2017. He has held roles across Sydney and London and has experience in major categories including but not limited to, FMCG, banking, automotive and tech. Luke offers market intelligence, commercial insight and driving positive value outcomes for our clients.
Luke is passionate about golf, to the point of obsession! when not on the course he can be found running half marathons and frequenting wine regions around Australia ?
Fifoot Chief Digital Officer
Ollie focuses on digital change and transformation for Hearts & Science clients, from media and channel allocation to seeking change in people, technology and processes. With over 15 years’ experience in digital media, data and audience segmentation are Ollie’s passions, while his previous experience as an electronic engineer gives him a unique perspective on how to achieve tangible outcomes for clients.
Pardo Chief Executive Officer
As CEO of disruptor media shop Hearts & Science, Ralph brings a wealth of experience building innovative, award-winning media strategies for some of the world's most beloved brands. A charismatic leader and futurist, Ralph is leading the way creating ambidextrous capabilities, culture mining for insight and building a diverse talent team that delivers divergent thinking. He believes the old marketing playbooks are broken and marketers need to continuously adjust media approaches, adopting a similar philosophically to software updates in the tech world. He is comfortable in a world of big business and entrepreneurship and was named one of Adweek’s Media All-Stars, and his team has won numerous top awards for digital creativity. A child of the Puerto Rican diaspora Ralph was born and raised New York City, and is passionate about creating pathways for the next generation of diverse leaders, he can often be found mentoring young minority entrepreneurs and start up’s in the media space.
Wamble Chief Financial Officer
Crunching numbers and deciphering analytics, Jeff lives and breathes where finance meets creativity. He loves perfecting his craft in an evolving environment like advertising and media and is always analyzing spreadsheets to provide additional value for clients. He wears many hats and gives equal attention to Hearts & Science, its employees and its clients.
Jeff has a firm grounding in finance, starting his career as a senior accountant at the Arthur Andersen accounting firm (now Accenture) before becoming the director of finance at Stillking Films Group. He later made his full foray into the media industry as a finance director at Ogilvy and later at OMD.
Jeff’s diverse work background has enabled him to successfully adapt to different personalities across the agency while still providing support as a business partner. A man of many talents, he also spent six years in the Louisiana Army National Guard and earned his MBA from Columbia University.
Cullen President of Integrated Investment
Whether it’s making a mean guacamole or streamlining digital and programmatic, Sharon always strives for excellence. She is excited to inspire teams at Hearts & Science to put data at the forefront of their investment decisions and knows that this approach will help build trust with clients.
Sharon has been a key part of the Omnicom Media Group family for the last 25 years. From her early stage career in research and sales for A&E and BBDO to the east coast regional director at OMD, Sharon is ready to help others pivot along with an ever-changing media landscape. She was named Media Buyer of the Year by TVWeek in 2018 and has maintained a curious attitude toward continuously learning in the midst of an evolving industry.
But it’s not just accolades and experience that Sharon has been collecting along her career—she also has a diverse set of Brady Bunch paraphernalia. Ask her about it!