About | Hearts & Science Australia
What’s the Heart? Science?
We dig deeper into Behaviour
Understanding your customers, what motivates them and their behaviours and journeys. Positioning your brand in all of this to maximise returns. That’s the Heart.
We dig deeper into Data
To be customer centric you need to be where your customers are. To do that effectively you need data. To manage this data you need technology. To decision this data you need insights. That’s the science.
Australia | Our Business, Our People
Hearts & Science was founded in New York in 2016 as a data-driven marketing agency designed from the ground up to rethink legacy media processes. The new approach resulted in client wins exceeding US$4BN in media spend and the agency grew to 800+ people within 12 months. Hearts & Science in Australia enjoyed some early global wins in 2017, but was officially launched in Melbourne and Sydney in 2018 as the third pillar agency of the Omnicom Media Group (OMG), incorporating the existing m2m agency. Hearts & Science Australia services a number of leading Australian and global brands delivering media audiences & insights, media planning, media buying and advisory services alongside SEO (Search Engine Optimisation), MMM (Market Mix Modelling) and Analytics services, leveraging OMG resource to deliver. A full-service and integrated offering leveraging the best of Omnicom alongside consultative solution-based design thinking. Our approach drives efficient & effective media linked to our clients business outcomes.
Prior to Hearts & Science, Jeremy Bolt was CEO of Annalect and Resolution in Australia working at the intersection of planning, data and technology to drive better media outcomes. Combined with his consulting experience while at Deloitte, various commercial roles and then starting a business which was acquired by Omnicom in 2013, Jeremy brings a blend of business, systems integration and data expertise to deliver on the Hearts promise.
Jeremy is also on the Board of the Beacon Foundation, a not for profit organisation focussed on the attainment of school children to year 12 and is a passionate triathlete having completed both short course (sprint) and long course triathlon (Ironman).
Smith Melbourne Managing Director
As a student of psychology, the understanding of consumer and employee motivation remains at the heart of Richard’s work. His mission is to maintain team morale and chemistry in the Melbourne office, and can boast record low churn rates.
He has over 25 years of agency experience working directly with brands like GSK, Suzuki, GE, Burger King, Shell and more at Maxus and m2m. Maxus (Now Wavemaker) was founded by Richard for Group M and has since made the top ten agencies globally. While he’s a music lover who can’t really play an instrument, who needs anything else when there’s karaoke?
Gower Sydney Managing Director
Wendy has been with the Australian Hearts & Science team since day one, building a strong culture and environment for growth. She believes in challenging the status quo to create sustainable business growth for clients and continues to lead by example.
Prior to Hearts, Wendy was Managing Director of m2m Sydney for 5 years and saw the business quadruple in size. With over 20 years of experience across large global agencies, Wendy has worked with brands like Apple, Unilever, Sony Pictures and Hyundai. She’s the mother of three beautiful girls, plays golf and still manages to fit Pilates in at least 3x a week.
Gamble General Manager
Kate Gamble makes it her mission at Hearts & Science to change the attribution of advertising to negate the saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” She thrives on algorithms and always seeks to achieve personal bests for her clients.
A startup junkie, Kate fits right in at Hearts & Science. She worked at three startups before she was 21 and later worked across mature agencies like Resolution Media Australia directing large accounts. Winner of the Grand Prix Best Under 30 Year Old Marketer award in Australia, Kate still finds time to lead a balanced life advocating for health and wellness in yoga, meditation and more.
Erin Matts is a veteran of the media and advertising industry with extensive experience in digital innovation and leadership. Previous to becoming CEO at Hearts & Science, she served as the North America CEO of Annalect, Chief Digital Marketing Officer at Glam Media, and Global Director of Digital Connections at Anheuser-Busch InBev. She has also led the U.S. digital media practice for OMD, playing a major role in helping the agency to be recognized by Ad Age as Agency of the Year in 2008 and 2009.
In 2015, Erin was named to ‘Ad Age’s Women to Watch’ list among 20 women breaking new ground in marketing and media, and listed among AdWeek’s 2016 Young Influentials list of game changers under 40. For almost 20 years, Erin has been making waves in the worlds of media, marketing, technology and entertainment.
As Chief Audience Officer at Hearts & Science, Renee works with teams to build better experiences for consumers and advertisers alike. By weaving consumer stories together from behavioural data, she marries the left and right brain to build more comprehensive solutions for brands.
She brings a deep expertise in consumer behaviour to the global leadership team with an advanced degree in Behavioural Psychology and 20 years of experience ranging from neuroscience laboratories to global marketing agencies. Studying the factors that influence consumer thinking in combination with granular behavioural data has been a researcher’s dream for Renee—almost as good as escaping for a good 6 mile run to get new ideas pumping.
Tara is weaving talent and collaboration between departments at Hearts & Science to make the impossible, possible. With her uncanny ability to nurture great ideas, she is currently building a team to reimagine the agency model and enhance the client experience. Her end goal is to drive business growth and strengthen the agency’s reputation, and she’s well on her way.
Previously serving as the Managing Director of Marketing & Business Development at OMD Worldwide and CMO of Deutsch in New York, Tara has mastered both the creative and media sides of marketing. She is a champion of diversity having served as a member of the Steering Committee of ADCOLOR, and is a devoted mother of two beautiful children.
A trailblazer at her core, Megan is pushing the industry forward to make the way digital is bought more customer-centric and entirely data-driven. She aims to empower her team with better technology and KPIs across programmatic and television in order to deliver best-in-class service for clients. Her deep knowledge of the ad tech space remains a valuable source for innovation at Hearts & Science.
When programmatic and real-time bidding were invented, Megan was there at Right Media. She has over 12 years of experience directly in data-driven media execution across agencies and is named under AdAge’s 40 Under 40 and DMA’s Marketing Edge 2011 Rising Star. Fluid in her strategy and life, Megan is also a scuba diver and teaching her daughter to love water too.
Crunching numbers and deciphering analytics, Jeff lives and breathes where finance meets creativity. He loves perfecting his craft in an evolving environment like advertising and media, and is always analyzing spreadsheets to provide additional value for clients. He wears many hats and gives equal attention to Hearts & Science, its employees and its clients.
Jeff has a firm grounding in finance starting his career at a large accounting firm before making his foray into the media industry as a Finance Director at Ogilvy and later at OMD. A man of many talents, he also spent six years in the Louisiana Army National Guard and earned his MBA from Columbia University.