About | Hearts & Science Australia
What’s the Heart? Science?
We dig deeper into Behaviour
Understanding your customers, what motivates them and their behaviours and journeys. Positioning your brand in all of this to maximise returns. That’s the Heart.
We dig deeper into Data
To be customer centric you need to be where your customers are. To do that effectively you need data. To manage this data you need technology. To decision this data you need insights. That’s the science.
Australia | Our Business, Our People
Hearts & Science was founded in New York in 2016 as a data-driven marketing agency designed from the ground up to rethink legacy media processes. The new approach resulted in client wins exceeding US$4BN in media spend and the agency grew to 800+ people within 12 months. Hearts & Science in Australia enjoyed some early global wins in 2017 and was officially launched in Melbourne and Sydney in 2019 as the third pillar agency of the Omnicom Media Group (OMG), incorporating the existing m2m agency. Hearts & Science Australia services a number of leading Australian and global brands delivering media audiences & insights, media planning, media buying and advisory services alongside SEO (Search Engine Optimisation), MMM (Market Mix Modelling) and Analytics services.
Prior to Hearts & Science, Jeremy Bolt was CEO of Annalect and Resolution in Australia working at the intersection of planning, data and technology to drive better media outcomes. Combined with his consulting experience while at Deloitte, various commercial roles and then starting a business which was acquired by Omnicom in 2013, Jeremy brings a blend of business, systems integration and data expertise to deliver on the Hearts promise.
Jeremy is also on the Board of the Beacon Foundation, a not for profit organisation focussed on the attainment of school children to year 12 and is a passionate triathlete having completed both short course (sprint) and long course triathlon (Ironman).
Smith Melbourne Managing Director
As a student of psychology, the understanding of consumer and employee motivation remains at the heart of Richard’s work. His mission is to maintain team morale and chemistry in the Melbourne office, and can boast record low churn rates.
He has over 25 years of agency experience working directly with brands like GSK, Suzuki, GE, Burger King, Shell and more at Maxus and m2m. Maxus (Now Wavemaker) was founded by Richard for Group M and has since made the top ten agencies globally. While he’s a music lover who can’t really play an instrument, who needs anything else when there’s karaoke?
Gower Sydney Managing Director
Wendy has been with the Australian Hearts & Science team since day one, building a strong culture and environment for growth. She believes in challenging the status quo to create sustainable business growth for clients and continues to lead by example.
Prior to Hearts, Wendy was Managing Director of m2m Sydney for 5 years and saw the business quadruple in size. With over 20 years of experience across large global agencies, Wendy has worked with brands like Apple, Unilever, Sony Pictures and Hyundai. She’s the mother of three beautiful girls, plays golf and still manages to fit Pilates in at least 3x a week.
Hutchinson Chief Investment Officer
Luke leads Investment and trading across Hearts & Science and has done since joining in early 2017. He has held roles across Sydney and London and has experience in major categories including but not limited to, FMCG, banking, automotive and tech. Luke offers market intelligence, commercial insight and driving positive value outcomes for our clients.
Luke is passionate about golf, to the point of obsession! when not on the course he can be found running half marathons and frequenting wine regions around Australia ?
Dunn Chief Digital Officer
Isabelle has spearheaded a broad range of digital marketing disciplines over the past 15 years in the UK and in Australia. From content & partnerships, social, innovation, through to trading negotiation and data consultancy. She is passionate about branded content and seeking new ways to drive scalable innovation. She also has led a number of business transformation projects over the past couple of years – from internal capability re-vamp (operations, process & efficiencies), through to strategic proposition re-fresh (vision, data-led integration, digitisation of traditional channels), as well as data enablement strategies to unlock commercial growth for clients.
Never one to shy away from having an opinion, Isabelle is also an active member of the IAB and MFA industry committees, and is often seen taking part in panel discussions and industry events. On a personal basis, Isabelle has had a life-long passion for cooking and inspiring others to be more adventurous in the kitchen.
Betts Chief Experience Officer
Jon has worked in media agencies in Australia and the UK since 2000. He moved to Hearts & Science from OMD, where he was responsible for running the McDonald’s account. Jon’s background in digital media enables him to understand and apply the latest technology and data approaches to solving problems for clients.
Jon is lucky enough to live on Sydney’s Northern beaches with his family. As a Pom from the other side of the world, any time he gets to jump in the ocean he knows he made the right decision in moving to the other side of the world.
Gamble General Manager
Kate Gamble makes it her mission at Hearts & Science to change the attribution of advertising to negate the saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” She thrives on algorithms and always seeks to achieve personal bests for her clients.
A startup junkie, Kate fits right in at Hearts & Science. She worked at three startups before she was 21 and later worked across mature agencies like Resolution Media Australia directing large accounts. Winner of the Grand Prix Best Under 30 Year Old Marketer award in Australia, Kate still finds time to lead a balanced life advocating for health and wellness in yoga, meditation and more.
Matts Chief Executive Officer
Erin Matts is a veteran of the media and advertising industry with extensive experience in digital innovation and leadership. Previous to becoming CEO at Hearts & Science, she served as the North America CEO of Annalect, chief digital marketing officer at Glam Media, and global director of Digital Connections at Anheuser-Busch InBev. She has also led the U.S. digital media practice for OMD, playing a major role in helping the agency to be recognized by Ad Age as Agency of the Year in 2008 and 2009.
In 2015, Erin was named to ‘Ad Age’s Women to Watch’ list among 20 women breaking new ground in marketing and media, and listed among AdWeek’s 2016 Young Influentials list of game changers under 40. For almost 20 years, Erin has been making waves in the worlds of media, marketing, technology and entertainment.
Cassard Chief Audience Officer
As chief audience officer at Hearts & Science, Renee works with teams to build better experiences for consumers and advertisers alike. By weaving consumer stories together from behavioral data, she marries the left and right brain to build more comprehensive solutions for brands.
Renee brings deep expertise in consumer behavior to the global leadership team, with an advanced degree in behavioral psychology from Columbia University and 20 years of experience, ranging from neuroscience laboratories to global marketing agencies.
Prior to joining the Hearts & Science executive team, Renee spent eight years as part of a leadership team at PHD, where she was accountable for pitching, winning and retaining the agency’s largest vertical clients. Studying the factors that influence consumer thinking in combination with granular behavioral data has been a researcher’s dream for Renee—almost as good as escaping for a good 6-mile run to get new ideas pumping.
Pagliuca Chief Media & Data Officer
A trailblazer at her core, Megan is pushing the industry forward to make the way advertising is bought more customer-centric and data-driven. She leverages powerful data layers and audience profiles to evolve traditional ad inventory into a programmatic-first approach for more effective campaigns. Her deep knowledge of the ad-tech industry creates space for innovation at Hearts & Science and, ultimately, for clients.
When programmatic and real-time bidding were invented, Megan was there at Right Media. Her time running the digital media team at Merkle strengthened Megan’s unparalleled ability to connect CRM data to ad tech and build infrastructures that enable marketing personalization. With over 12 years of experience in data-driven media campaigns across agencies, she is now uniquely positioned to transform linear ad buying into its next stage of programmatic growth.
Megan is recognized for her innovative breakthroughs in Ad Age’s 40 Under 40 and DMA’s Marketing Edge 2011 Rising Star. Fluid in both her strategy and life, Megan is also a scuba diver and is teaching her daughter to love the water too.
Wamble Chief Financial Officer
Crunching numbers and deciphering analytics, Jeff lives and breathes where finance meets creativity. He loves perfecting his craft in an evolving environment like advertising and media and is always analyzing spreadsheets to provide additional value for clients. He wears many hats and gives equal attention to Hearts & Science, its employees and its clients.
Jeff has a firm grounding in finance, starting his career as a senior accountant at the Arthur Andersen accounting firm (now Accenture) before becoming the director of finance at Stillking Films Group. He later made his full foray into the media industry as a finance director at Ogilvy and later at OMD.
Jeff’s diverse work background has enabled him to successfully adapt to different personalities across the agency while still providing support as a business partner. A man of many talents, he also spent six years in the Louisiana Army National Guard and earned his MBA from Columbia University.