About | Hearts & Science Australia
What’s the Heart? Science?
We dig deeper into Behaviour
Understanding your customers, what motivates them and their behaviours and journeys. Positioning your brand in all of this to maximise returns. That’s the Heart.
We dig deeper into Data
To be customer centric you need to be where your customers are. To do that effectively you need data. To manage this data you need technology. To decision this data you need insights. That’s the science.
Australia | Our Business, Our People
Hearts & Science was founded in New York in 2016 as a data-driven marketing agency designed from the ground up to rethink legacy media processes. The new approach resulted in client wins exceeding US$4BN in media spend and the agency grew to 800+ people within 12 months. Hearts & Science in Australia enjoyed some early global wins in 2017 and was officially launched in Melbourne and Sydney in 2019 as the third pillar agency of the Omnicom Media Group (OMG), incorporating the existing m2m agency. Hearts & Science Australia services a number of leading Australian and global brands delivering media audiences & insights, media planning, media buying and advisory services alongside SEO (Search Engine Optimisation), MMM (Market Mix Modelling) and Analytics services.
A trailblazer at heart, Jane is in her element as she sets the vision for what the global Hearts & Science mission looks like in Australia and New Zealand. The status quo is meant to be pushed and she is constantly looking to uncover new and daring ways to adapt to consumer behaviour.
As an analyst in her early career, Jane is deeply rooted in the power of data and understands its ability to provide audience insights. With over 15 years of executive experience at digital agencies like PHD and Clemenger Harvie, she has influenced work that has won Cannes Lions awards, Effies and Festival of Media awards across multiple continents. The recent winner of Campaign Asia Women Leading Change Vision, Jane is a talented woman - she even makes a mean gin from scratch!
Smith Melbourne Managing Director
As a student of psychology, the understanding of consumer and employee motivation remains at the heart of Richard’s work. His mission is to maintain team morale and chemistry in the Melbourne office, and can boast record low churn rates.
He has over 25 years of agency experience working directly with brands like GSK, Suzuki, GE, Burger King, Shell and more at Maxus and m2m. Maxus (Now Wavemaker) was founded by Richard for Group M and has since made the top ten agencies globally. While he’s a music lover who can’t really play an instrument, who needs anything else when there’s karaoke?
Max Melbourne Managing Partner
Gerard joined the team in 2020, merging his business Max & Partners into Hearts & Science.
A 25-year media industry veteran, Gerard held senior leadership roles with the Nine Network, Foxtel Media and the Seven Network before starting Max & Partners. His focus is the achievement of his clients’ business objectives through delivery of effective media strategy.
Gerard and his wife Ilana are the proud parents of three sons, and he is co-Chair of Leibler Yavneh College.
Leathart Head of Strategy
Georgia joined the Hearts & Science family in early 2021 and hit the ground running. Since she joined, the strategy division has doubled, and continues to grow as Hearts evolves its strategic offering under her leadership.
With experience ranging from FMCG to luxury fashion, Georgia has a true passion for her clients and absorbs everything she can about their industry, their consumers and the cultural shifts impacting the category. By getting to the heart of every client, she ensures that seemingly disparate trends are readily woven together and transformed into actionable insights and innovative planning outcomes.
Georgia’s passion for the impact of marketing led to her spending two years acting as a strategic advisor to The Lion’s Share Fund, an innovate solution connecting the UNDP, conservation and corporate world that allows brands to give back when using animal images in advertising. Following the conclusion of this role in 2022, Georgia is now focusing on how the marketing and advertising industry itself can better drive inclusivity and retain talent, and is an active member of the AAAG (Advertising Ageism Action Group), launched in 2023.
Hutchinson Chief Investment Officer
Luke leads Investment and trading across Hearts & Science and has done since joining in early 2017. He has held roles across Sydney and London and has experience in major categories including but not limited to, FMCG, banking, automotive and tech. Luke offers market intelligence, commercial insight and driving positive value outcomes for our clients.
Luke is passionate about golf, to the point of obsession! when not on the course he can be found running half marathons and frequenting wine regions around Australia ?
Fifoot Chief Digital Officer
Ollie focuses on digital change and transformation for Hearts & Science clients, from media and channel allocation to seeking change in people, technology and processes. With over 15 years’ experience in digital media, data and audience segmentation are Ollie’s passions, while his previous experience as an electronic engineer gives him a unique perspective on how to achieve tangible outcomes for clients.
Stanger Chief Executive Officer
At the intersection of customer, culture, and content, Chris brings the wealth of OMG capabilities into a cohesive playbook for clients at Hearts & Science. He excels at connecting diverse pieces of information and naturally threads them into clear solutions and strategic narratives. Often, these insights begin by encouraging diverse viewpoints within his team to challenge the status quo, expand their skills, and identify unexpected areas of growth for clients.
With nearly 20 years of agency experience across categories like tech, telco, B2B, travel, and CPG, Chris architects integrated teams to deliver customer-centric solutions that maximize business outcomes and ROI for clients. From awareness and amplification strategies to integrated acquisition solutions, Chris knows how to build blueprints for brands to compete on the world stage.
Chris resides in Dallas with his wife and twin daughters (#twinning), where his meditative riffs often reverberate through the house as he unwinds on his guitars.
Wamble Chief Financial Officer
Crunching numbers and deciphering analytics, Jeff lives and breathes where finance meets creativity. He loves perfecting his craft in an evolving environment like advertising and media and is always analyzing spreadsheets to provide additional value for clients. He wears many hats and gives equal attention to Hearts & Science, its employees and its clients.
Jeff has a firm grounding in finance, starting his career as a senior accountant at the Arthur Andersen accounting firm (now Accenture) before becoming the director of finance at Stillking Films Group. He later made his full foray into the media industry as a finance director at Ogilvy and later at OMD.
Jeff’s diverse work background has enabled him to successfully adapt to different personalities across the agency while still providing support as a business partner. A man of many talents, he also spent six years in the Louisiana Army National Guard and earned his MBA from Columbia University.
Cullen Chief Investment Officer
Whether it’s making a mean guacamole or streamlining digital and programmatic, Sharon always strives for excellence. She is excited to inspire teams at Hearts & Science to put data at the forefront of their investment decisions and knows that this approach will help build trust with clients.
Sharon has been a key part of the Omnicom Media Group family for the last 25 years. From her early stage career in research and sales for A&E and BBDO to the east coast regional director at OMD, Sharon is ready to help others pivot along with an ever-changing media landscape. She was named Media Buyer of the Year by TVWeek in 2018 and has maintained a curious attitude toward continuously learning in the midst of an evolving industry.
But it’s not just accolades and experience that Sharon has been collecting along her career—she also has a diverse set of Brady Bunch paraphernalia. Ask her about it!