A global force for change.
What’s the Heart? Science?
We have a lot of respect for consumers.
They each navigate the world in their own way. They’re smart, they’re constantly evolving, and we help brands evolve in time with them.
We dig deep into data for insights.
We help brands build individual relationships at scale using sophisticated data platforms that reach high value consumers with the right message at the right time.
At the helm.
Hearts & Science was founded with a special focus on data analytics and a foundation of heart. Here are the masterminds behind our success.
Erin Matts is a veteran of the media and advertising industry with extensive experience in digital innovation and leadership. Previous to becoming CEO at Hearts & Science, she served as the North America CEO of Annalect, Chief Digital Marketing Officer at Glam Media, and Global Director of Digital Connections at Anheuser-Busch InBev. She has also led the U.S. digital media practice for OMD, playing a major role in helping the agency to be recognized by Ad Age as Agency of the Year in 2008 and 2009.
In 2015, Erin was named to ‘Ad Age’s Women to Watch’ list among 20 women breaking new ground in marketing and media, and listed among AdWeek’s 2016 Young Influentials list of game changers under 40. For almost 20 years, Erin has been making waves in the worlds of media, marketing, technology and entertainment.
As Chief Audience Officer at Hearts & Science, Renee works with teams to build better experiences for consumers and advertisers alike. By weaving consumer stories together from behavioural data, she marries the left and right brain to build more comprehensive solutions for brands.
She brings a deep expertise in consumer behaviour to the global leadership team with an advanced degree in Behavioural Psychology and 20 years of experience ranging from neuroscience laboratories to global marketing agencies. Studying the factors that influence consumer thinking in combination with granular behavioural data has been a researcher’s dream for Renee—almost as good as escaping for a good 6 mile run to get new ideas pumping.
Tara is weaving talent and collaboration between departments at Hearts & Science to make the impossible, possible. With her uncanny ability to nurture great ideas, she is currently building a team to reimagine the agency model and enhance the client experience. Her end goal is to drive business growth and strengthen the agency’s reputation, and she’s well on her way.
Previously serving as the Managing Director of Marketing & Business Development at OMD Worldwide and CMO of Deutsch in New York, Tara has mastered both the creative and media sides of marketing. She is a champion of diversity having served as a member of the Steering Committee of ADCOLOR, and is a devoted mother of two beautiful children.
A trailblazer at her core, Megan is pushing the industry forward to make the way digital is bought more customer-centric and entirely data-driven. She aims to empower her team with better technology and KPIs across programmatic and television in order to deliver best-in-class service for clients. Her deep knowledge of the ad tech space remains a valuable source for innovation at Hearts & Science.
When programmatic and real-time bidding were invented, Megan was there at Right Media. She has over 12 years of experience directly in data-driven media execution across agencies and is named under AdAge’s 40 Under 40 and DMA’s Marketing Edge 2011 Rising Star. Fluid in her strategy and life, Megan is also a scuba diver and teaching her daughter to love water too.
Crunching numbers and deciphering analytics, Jeff lives and breathes where finance meets creativity. He loves perfecting his craft in an evolving environment like advertising and media, and is always analyzing spreadsheets to provide additional value for clients. He wears many hats and gives equal attention to Hearts & Science, its employees and its clients.
Jeff has a firm grounding in finance starting his career at a large accounting firm before making his foray into the media industry as a Finance Director at Ogilvy and later at OMD. A man of many talents, he also spent six years in the Louisiana Army National Guard and earned his MBA from Columbia University.
Closer to home.
A trailblazer at heart, Jane is in her element as she sets the vision for what the global Hearts & Science mission looks like in New Zealand. The status quo is meant to be pushed and she is constantly looking for ways to uncover new and daring ways to adapt to consumer behaviour.
As an analyst in her early career, she’s deeply rooted in the power of data and understands its ability to provide audience insights. With over 15 years of executive experience at digital agencies like PHD and Clemenger Harvie, Jane has influenced work that has won Cannes Lions Awards, Effies and Festival of Media awards across multiple continents. As the recent recipient of Next Woman in Media for New Zealand, she is a very talented lady—she even makes a mean Gin from scratch!
Smith Chief Client Officer
With a love of old china and old books, Megan is drawn to anything that has already had a life and therefore, a story to tell. Likewise at Hearts & Science she loves to find the story that accompanies the strategy of her work. She’s incredibly passionate about the connection between media and creative to deliver the best results and understands that the consumer is at the heart of everything.
Megan has helped guide clients to success for over ten years in agency leadership roles. Most recently as Client Services Director at OMD and Group Business Director at Carat, Megan has been the recipient of Beacons Awards for innovative and effective media solutions. While data and technology remains her focus, she also recognizes the importance of creativity—that’s why she married a creative!
Daley Managing Partner
Chris is always in it for the long run—whether that’s a 100km race or working with his team to deliver incredible consumer experiences at Hearts & Science. The analyst inside Chris loves that he gets to use algorithms and models to understand and predict behaviour. But while the science is exciting, he is careful to balance it with the emotional and human aspect of marketing for truly impactful results.
With over 15 years of experience, Chris has mastered the power of data as Analytics Director at both Annalect and DSc New Zealand. Alongside his colleagues, he has won several Beacons awards for pioneering work in the data and technology space. Chris is also an experienced storyteller, cook and LEGO farmyard builder, but you’d have to ask his kids how well he does at those things.