A global force for change.
What’s the Heart? Science?
We have a lot of respect for consumers.
They each navigate the world in their own way. They’re smart, they’re constantly evolving, and we help brands evolve in time with them.
We dig deep into data for insights.
We help brands build individual relationships at scale using sophisticated data platforms that reach high value consumers with the right message at the right time.
At the helm.
Hearts & Science was founded with a special focus on data analytics and a foundation of heart. Here are the masterminds behind our success.
Pardo Chief Executive Officer
As CEO of disruptor media shop Hearts & Science, Ralph brings a wealth of experience building innovative, award-winning media strategies for some of the world's most beloved brands. A charismatic leader and futurist, Ralph is leading the way creating ambidextrous capabilities, culture mining for insight and building a diverse talent team that delivers divergent thinking. He believes the old marketing playbooks are broken and marketers need to continuously adjust media approaches, adopting a similar philosophically to software updates in the tech world. He is comfortable in a world of big business and entrepreneurship and was named one of Adweek’s Media All-Stars, and his team has won numerous top awards for digital creativity. A child of the Puerto Rican diaspora Ralph was born and raised New York City, and is passionate about creating pathways for the next generation of diverse leaders, he can often be found mentoring young minority entrepreneurs and start up’s in the media space.
Wamble Chief Financial Officer
Crunching numbers and deciphering analytics, Jeff lives and breathes where finance meets creativity. He loves perfecting his craft in an evolving environment like advertising and media and is always analyzing spreadsheets to provide additional value for clients. He wears many hats and gives equal attention to Hearts & Science, its employees and its clients.
Jeff has a firm grounding in finance, starting his career as a senior accountant at the Arthur Andersen accounting firm (now Accenture) before becoming the director of finance at Stillking Films Group. He later made his full foray into the media industry as a finance director at Ogilvy and later at OMD.
Jeff’s diverse work background has enabled him to successfully adapt to different personalities across the agency while still providing support as a business partner. A man of many talents, he also spent six years in the Louisiana Army National Guard and earned his MBA from Columbia University.
Cullen President of Integrated Investment
Whether it’s making a mean guacamole or streamlining digital and programmatic, Sharon always strives for excellence. She is excited to inspire teams at Hearts & Science to put data at the forefront of their investment decisions and knows that this approach will help build trust with clients.
Sharon has been a key part of the Omnicom Media Group family for the last 25 years. From her early stage career in research and sales for A&E and BBDO to the east coast regional director at OMD, Sharon is ready to help others pivot along with an ever-changing media landscape. She was named Media Buyer of the Year by TVWeek in 2018 and has maintained a curious attitude toward continuously learning in the midst of an evolving industry.
But it’s not just accolades and experience that Sharon has been collecting along her career—she also has a diverse set of Brady Bunch paraphernalia. Ask her about it!
Closer to home.
A trailblazer at heart, Jane is in her element as she sets the vision for what the global Hearts & Science mission looks like in New Zealand. The status quo is meant to be pushed and she is constantly looking for ways to uncover new and daring ways to adapt to consumer behaviour.
As an analyst in her early career, she’s deeply rooted in the power of data and understands its ability to provide audience insights. With over 15 years of executive experience at digital agencies like PHD and Clemenger Harvie, Jane has influenced work that has won Cannes Lions Awards, Effies and Festival of Media awards across multiple continents. As the recent recipient of Next Woman in Media for New Zealand, she is a very talented lady—she even makes a mean Gin from scratch!
Smith Chief Client Officer
With a love of old china and old books, Megan is drawn to anything that has already had a life and therefore, a story to tell. Likewise at Hearts & Science she loves to find the story that accompanies the strategy of her work. She’s incredibly passionate about the connection between media and creative to deliver the best results and understands that the consumer is at the heart of everything.
Megan has helped guide clients to success for over ten years in agency leadership roles. Most recently as Client Services Director at OMD and Group Business Director at Carat, Megan has been the recipient of Beacons Awards for innovative and effective media solutions. While data and technology remains her focus, she also recognizes the importance of creativity—that’s why she married a creative!
Daley Managing Partner
Chris is always in it for the long run—whether that’s a 100km race or working with his team to deliver incredible consumer experiences at Hearts & Science. The analyst inside Chris loves that he gets to use algorithms and models to understand and predict behaviour. But while the science is exciting, he is careful to balance it with the emotional and human aspect of marketing for truly impactful results.
With over 15 years of experience, Chris has mastered the power of data as Analytics Director at both Annalect and DSc New Zealand. Alongside his colleagues, he has won several Beacons awards for pioneering work in the data and technology space. Chris is also an experienced storyteller, cook and LEGO farmyard builder, but you’d have to ask his kids how well he does at those things.