High scores awarded across 5 key categories
For the first time ever, Forrester Research has evaluated and ranked the top full-service media agencies with billings under $20 billion to determine how they stack up. We were proud to be invited to participate in this latest Wave and are even more proud of the result. Hearts & Science was named a “Leader”—Forrester’s top ranking.
The Forrester Wave™: Full-Service Media Agencies, Q1 2019 evaluation ranks agencies across many parameters, from media operations to market footprint. We received the highest score possible in the following criteria:
- Media Planning & Buying
- Brand Safety
- Transparency Approach
- Media Vendor Partnership Strategy
We also received the top score among all agencies in the Strategy category.
Here’s an excerpt from the report:
“Hearts & Science is a data-driven media innovator… [and] a good fit for brands capable of integrating data-driven media with creative execution to drive commerce.”
The report also cites our efforts to advance our digital buying clout, support anthropological audience research, and leverage Omnicom’s Omni data, audience, and delivery platform to drive results for our clients. The report also recognizes our strong belief that clients should own their own data:
“[Hearts & Science has] its own progressive approach to elevating its clients’ digital media and data maturity. … Its ability to create private marketplaces to ensure impression quality and its strong belief that clients should own their data and tech contracts shows high proficiency with data analytics … We like the agency’s vision for the future reintegration of media and creative and its leverage of the Omni platform inventory graph to drive more efficient, modern execution.”
Our secret sauce
Since opening our doors in April 2016, Hearts & Science has spent every day in pursuit of a single goal: driving business results for our clients by delivering the most effective, innovative, and efficient marketing solutions in the industry. We believe this recognition validates that amazing effort and inspires us to continue to reach for new heights.
Working together—agency, clients, and partners—we will continue to lead.
Download the Forrester Wave™: Full-Service Media Agencies, Q1 2019 evaluation here.
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