October saw the Annual IPA EffWorks Global conference take place presenting tools and resources to support the industry’s marketing effectiveness. With this year’s agenda focused on ‘Blunt truths, sharper strategies’; a reflection on the current macroeconomic volatility causing inflation and increased financial pressure on businesses, attendees were treated to a wealth of talks, new research and future predictions.

For those who missed the week long event, Hearts’ Connections Planning Director Georgina Robb has compiled her top take-aways.

Hearts & Science EffWorks Global 2022 Summary