Media planners have an opportunity to leverage social proof with data-led influencer strategies, but must not forget it is humans that can navigate the complexities of the market.
Click here to read the full article at The Media Leader
Insider Intelligence forecasted that marketing spend on influencers will eclipse $7bn by 2024 in the US
Media planners have an opportunity to leverage social proof with data-led influencer strategies, but must not forget it is humans that can navigate the complexities of the market.
Click here to read the full article at The Media Leader
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