Mitigate the business impact of reduced in-app conversion tracking.

As the digital ecosystem shifts to be more privacy-oriented, participants everywhere are adjusting their strategies. Apple announced in 2020 that, as part of the iOS 14 update, it will be giving users the choice to opt-out of the Identifier for Advertisers (IDFA) identifier at the app level, across all iOS devices.

This change will have a large impact on advertisers’ targeting and attribution models, especially for brands with app-based campaigns. To help make sense of what’s happening and how to prepare for it, we put together this infographic.

Take a look and let your Hearts team know if you’d like a deep dive into specific adjustments we recommend for your brand. Ask us about how these industry changes may affect your ability to track and measure advertising performance.