Maybe one can tell the state of the art in any subject by analysing the themes of its conferences.

Not my words, but those of the godfather of planning, Stephen King, in his 1985 article Has marketing failed, or was it never really tried? Over the past few weeks, having attended the Festival of Marketing and following the output of the IPA’s EffWorks, I was reminded of King’s words and drawn to re-reading his article.

Click here to read the full article at The Media Leader.