Since the creation of the sales funnel, marketers and agencies have focused on consideration. But how do we understand it and measure changes? Get your Byron Sharp off the shelf and find out. 

The sales funnel celebrated its 100th birthday this year. In the 1924 book Bond Salesmanship, the common three-part purchase funnel was first described with awareness at the top, consideration in the middle and conversion at the bottom. 

By Simon Carr  

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