A global force for change.
What’s the Heart? Science?
We have a lot of respect for consumers.
They each navigate the world in their own way. They’re smart, they’re constantly evolving, and we help brands evolve in time with them.
We dig deep into data for insights.
We help brands build individual relationships at scale using sophisticated data platforms that reach high value consumers with the right message at the right time.
At the helm.
Hearts & Science was founded with a special focus on data analytics and a foundation of heart. Here are the masterminds behind our success.
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Erin
Matts CEOErin Matts is a veteran of the media and advertising industry with extensive experience in digital innovation and leadership. Previous to becoming CEO at Hearts & Science, she served as the North America CEO of Annalect, Chief Digital Marketing Officer at Glam Media, and Global Director of Digital Connections at Anheuser-Busch InBev. She has also led the U.S. digital media practice for OMD, playing a major role in helping the agency to be recognized by Ad Age as Agency of the Year in 2008 and 2009.
In 2015, Erin was named to ‘Ad Age’s Women to Watch’ list among 20 women breaking new ground in marketing and media, and listed among AdWeek’s 2016 Young Influentials list of game changers under 40. For almost 20 years, Erin has been making waves in the worlds of media, marketing, technology and entertainment.
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Renee
Cassard CAOAs Chief Audience Officer at Hearts & Science, Renee works with teams to build better experiences for consumers and advertisers alike. By weaving consumer stories together from behavioural data, she marries the left and right brain to build more comprehensive solutions for brands.
She brings a deep expertise in consumer behaviour to the global leadership team with an advanced degree in Behavioural Psychology and 20 years of experience ranging from neuroscience laboratories to global marketing agencies. Studying the factors that influence consumer thinking in combination with granular behavioural data has been a researcher’s dream for Renee—almost as good as escaping for a good 6 mile run to get new ideas pumping.
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Tara
Levine CXOTara is weaving talent and collaboration between departments at Hearts & Science to make the impossible, possible. With her uncanny ability to nurture great ideas, she is currently building a team to reimagine the agency model and enhance the client experience. Her end goal is to drive business growth and strengthen the agency’s reputation, and she’s well on her way. Previously serving as the Managing Director of Marketing & Business Development at OMD Worldwide and CMO of Deutsch in New York, Tara has mastered both the creative and media sides of marketing. She is a champion of diversity having served as a member of the Steering Committee of ADCOLOR, and is a devoted mother of two beautiful children. -
Megan
Pagliuca CDOA trailblazer at her core, Megan is pushing the industry forward to make the way digital is bought more customer-centric and entirely data-driven. She aims to empower her team with better technology and KPIs across programmatic and television in order to deliver best-in-class service for clients. Her deep knowledge of the ad tech space remains a valuable source for innovation at Hearts & Science.
When programmatic and real-time bidding were invented, Megan was there at Right Media. She has over 12 years of experience directly in data-driven media execution across agencies and is named under AdAge’s 40 Under 40 and DMA’s Marketing Edge 2011 Rising Star. Fluid in her strategy and life, Megan is also a scuba diver and teaching her daughter to love water too. -
Jeff
Wamble CFOCrunching numbers and deciphering analytics, Jeff lives and breathes where finance meets creativity. He loves perfecting his craft in an evolving environment like advertising and media, and is always analyzing spreadsheets to provide additional value for clients. He wears many hats and gives equal attention to Hearts & Science, its employees and its clients. Jeff has a firm grounding in finance starting his career at a large accounting firm before making his foray into the media industry as a Finance Director at Ogilvy and later at OMD. A man of many talents, he also spent six years in the Louisiana Army National Guard and earned his MBA from Columbia University.
Closer to home.
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André
Rahn CEOA self-proclaimed geek interested in the newest technical advances, André’s love of learning extends to pioneering new ways to interact with potential consumers. He founded the Germany Hearts & Science office and continues to thrive on seeing client successes there.
For years, André was involved in starting an ecommerce business for the fast-growing Airberlin. After four years of hard work repositioning the brand, he was rewarded with the Marken Award for marketing in 2011. He always gets a kick out of singing along to his favorite songs in car-sharing convertibles and can fix just about anything. -
Richard
Kim Managing DirectorAs a father of triplets, Richard understands the meaning of planning, logistics and putting heart into everything he does. He has been with the Germany Hearts & Science team since day one developing the core media business and works to shift clients from the believe, hope and pray approach to the analyze, know, and proof business.
He is backed with over ten years of executive leadership experience and seems to have a particular affinity for helping global marketing agencies like Annalect and Resolution Media expand into Germany. This experience made him the perfect candidate to set up Hearts & Science in Germany.
