Hearts & Science, part of the Omnicom Media Group, is pleased to announce that boutique media agency Max & Partners will be incorporated into Hearts & Science. Gerard Max will take the role of managing partner in Hearts’ Melbourne office.

Since its founding in 2012, Max & Partners has built a diverse portfolio of quality clients. These will now be serviced by Hearts & Science, with Max remaining the agency lead with existing clients, while also focusing on new business development.

CEO of Hearts & Science Australia, Jeremy Bolt, believes the addition of Max & Partners to the successful Melbourne team will bring further scale and opportunity and will continue the growth strategy of Hearts in the Australian market since its launch in April 2019. Bolt said: “After months of discussions and negotiations I believe we have arrived at a great outcome for Hearts and Gerard, and I look forward to working with him in the continued growth of the Melbourne office.”

Max will report to managing director of Hearts in Melbourne, Richard Smith, who has been instrumental in bringing Max and his team on board. Smith said: “I’ve known Gerard for many years, and we’ve been talking for some time about how we can work more closely together. As well as being a driven and talented operator, Gerard is, first and foremost, a great person and someone I hold in the highest regard.”

Prior to launching Max & Partners, Max held the positions of sales director of Nine Network in Melbourne and general manager of the Multi-Channel Network, among other senior roles in the Melbourne media market.

There’s a strong synergy between the Hearts proposition and the approach Max had taken to the development of Max & Partners, and he’s excited for the opportunities that joining the Hearts team will bring. Max commented: “The way Hearts uses data to inform media decisions made on behalf of clients, while understanding the need for emotional connections along the customer journey, really resonates with me.

“We are long-time colleagues, and as such there’s already a natural affinity between the teams. Now, we will have access to the amazing technology, as well as the breadth and depth of expertise in Hearts, and across the wider OMG network. Bringing those assets to bear is an exciting prospect – we can’t wait to get started!”

Max and his team started with Hearts in June 2020.